SNEWS FAQ: Do you ‘like’ us? Let us know on Facebook!

Who doesn’t want to be liked? Certainly, SNEWS® does! And we have more than 1,000 fan friends on Facebook showing us the love. If you haven’t joined us on Facebook yet, don’t wait any longer. You’ll find insider observations, photos of the SNEWS team in the field, occasional more


Like reality, but better: The latest innovation in mobile marketing

Throughout the month of February, SNEWS will recap its coverage of Outdoor Retailer Winter Market 2012 with select stories from the O.R. Daily we published at the show Jan. 19-22. It’s an opportunity for you to catch up on stories you might have missed in O.R.D., and for us to more

Just because you like ketchup, doesn't mean your customers do

A SNEWS® Training Center article brought to you by SNEWS® and TrainActive/Tom Richard Sales Education Immediately after setting down our breakfast plates, the waitress serving me and my brother was suddenly overcome with sheer excitement. It was as if she had remembered something more


Ownership change at Garmont likely ahead; David Fee departs, returns to Yakima

Garmont’s North American President David Fee stepped down Tuesday, signaling an upcoming change for the Italian footwear brand that likely involves a sale of the company, sources tell SNEWS. Rumors of a Garmont sale have been swirling since summer. Garmont officials did not more

SNEWS® Live: Joe Marcoux arms specialty fitness retailers to battle the big boxes

This edition of SNEWS® Live is brought to you by SNEWS® [advertising_display billboard_name="|SNEWSLive_SNEWSBanner|" number_to_display="|3|"] SNEWS® Live: Specialty retail service trainer and consultant Joe Marcoux has a mission. He aims to help shop owners achieve their full more


SNEWS® Reader Poll: When would YOU most like a Yuppie 911 button?

Yuppie 911. As more outdoors people appear to be signaling the need for a rescue under ridiculous circumstances (click here to read The SNEWS View: Help me…I’m having a stupid moment) we began thinking: Why limit the Yuppie 911 stupid button to outdoor emergencies? Wouldn’t it be more


Yakima Pro 12 Cargo Box

As is typical, when we heard the PR spewing about the revolutionary ease of installing and uninstalling the new Yakima Pro series of cargo boxes from our vehicles, and one-handed operation, and unparalleled versatility, our eyebrows went up about three inches. After testing a more

SNEWS® Cartoon Corner: Bike in a box

Jerry King’s client list includes Disney, American Greetings, The United States Golf Association, Better Homes and Gardens, The Saturday Evening Post, National Enquirer and Women’s World – oh, and of course, now SNEWS®. Aside from greeting cards and magazines, King is the author more

Merchandising Know-How: What's in the box?

Have you ever noticed how much more valuable objects seem when they are under glass? Think about the exhibits you've seen in museums or galleries where artifacts are placed on covered bases and encased in glass boxes. You may be wondering what that has to do with an outdoor more