Emerging Trend: Modern nostalgia - SNEWS

Emerging Trend: Modern nostalgia

Feeling a bit nostalgic? One major emerging trend captures the desire to reconnect with memories of the past but in a contemporary way. The name of this trend story – modern nostalgia.
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Feeling a bit nostalgic? One major emerging trend captures the desire to reconnect with memories of the past but in a contemporary way. The name of this trend story – modern nostalgia. 



Remember youthful camping trips? Now you can enjoy the outdoors at luxurious resorts such as Longitude 131° (www.longitude131.com.au). Here, your tent rests in the secluded Australia outback and is outfitted with five star amenities, including linen sheets and a mini bar.



Have a hankering to go to a drive-in? Check out MobMov (www.mobmov.org), the mobile movie movement aimed at bringing back the joy of the drive-in. Movies are projected on random abandoned warehouse buildings – never the same one twice – for viewers’ enjoyment.



Wish you still had that boy’s only tree house? Witness a new take on traditional gender roles. For men, dens in the home, whisky and poker, and cigar bars are becoming popular male-only activities but without the expected chauvinism. Many women are starting to choose motherhood over career, but do so with power, femininity, and sense-of-self. 



Modern nostalgia influences fashion by updating classic, tailored pieces. Look for modern detailing and fabrications on traditional styles. Rustic plaids, thin and block stripes, and vintage-inspired textures like eyelet fabrics speak to this trend story. The retro palette has classics like faded denim, navy, and linen, but also fresh colors like grass green, avocado, and a punchy red.



Modern nostalgia – like having your apple pie and eating it with homemade ice cream, sans hand cranking.



© Dawn Rae Knoth 2007 (reprinted exclusively by SNEWS® with permission)

Dawn Rae Knoth is a trend and color consultant specializing in the outdoor industry. She provides clients with valuable market direction information allowing them to succeed as industry leaders. Her services include trend presentations, color merchandising and textile design. *crave*, Dawn Rae's free quarterly newsletter, highlights emerging trends and interesting products. For further information on Dawn Rae's services or to receive the newsletter, email her at knoth@dawnrae.com or call 541-389-2525. Visit www.dawnrae.com to view her work.

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