Did you hear?... Yakima now operating under corporate title of Watermark

Don't be confused by the new name on your invoice or emails. Beginning this month, Yakima began operating under the corporate title of Watermark.

Don't be confused by the new name on your invoice or emails. Beginning this month, Yakima began operating under the corporate title of Watermark, the corporation that purchased Yakima in August of 2001. The new consolidated Watermark entity includes Yakima, Perception, Dagger, Islander, Mainstream, Rhode Gear, Harmony, and SOSPENDERS product brands, bringing customers a new, easy way to do business in a one-stop-shopping atmosphere. The final step in the consolidation of brands and names will be in January 2003 when Watermark expects to be able to offer fully integrated operations supporting all brands, as well as improved availability and delivery with East and West coast distribution centers and extended customer service hours to support dealers and consumers on both coasts. Watermark now has two divisions -- Watermark Gear and Watermark Boat. Duncan Robins is the president of Watermark Gear, which includes brand names Yakima and Rhode Gear car racks, Yakima branded Earliest Explorers products (bike trailers, joggers and trailer bikes), Yakima branded snowshoes, Harmony paddlesports accessories, and SOSPENDERS inflatable personal flotation devices. Jim Clark is president of Watermark's Boat Division, which includes brand names Dagger, Islander, Perception and Mainstream. Both Robins and Clark report directly to John Rukavina, CEO of Watermark Inc.


Did you hear?... WaterMark acquires Rhode Gear

Just in time for the Interbike Show, WaterMark acquired car rack and cycling accessories company, Rhode Gear, from Bell Sports. Rhode Gear will become part of the newly formed WaterMark Gear division headed by Duncan Robins and located in Arcata, Calif. That group includes Yakima ...read more

WaterMark canning Yakima snowshoes

WaterMark has announced that the company will be discontinuing the production of Yakima branded snowshoes and exiting the category the company entered just over three years ago. The decision is effective immediately. "Snowshoes were the first effort at extending the Yakima ...read more

WaterMark closes final chapter in Arcata

WaterMark announced to the press on Jan. 19 that the company had decided it was best for its business not to try to keep some offices open in Arcata, Calif., and that it would be moving all remaining operations (customer service, IT, credit, collections and accounts receivable) ...read more

WaterMark lays off 18

WaterMark informed 18 employees, including company executives Dean Hart, vice president of marketing, and Charlie Jordan, vice president of demand planning, that their positions were being eliminated, effective immediately. The layoffs, affecting approximately 4 percent of ...read more

Outdoor: Did you hear?…

For the week of Oct. 12-18 >> Jim Clark, WaterMark's CEO, confirmed with SNEWS® on Oct. 18 that the company would be relocating some of its business functions to a new facility in Portland, Ore., in early 2005. He also confirmed that despite rumors to the contrary, WaterMark ...read more