Did you hear?... Women prefer electronic bling over diamonds and designer duds

All you guys out there, take note: Love comes at a price. In fact, it’ll cost you $4,999 if you rush to Best Buy right now to pick up a 58-inch plasma high-definition TV.
Author:
Updated:
Original:

All you guys out there, take note: Love comes at a price. In fact, it’ll cost you $4,999 if you rush to Best Buy right now to pick up a 58-inch plasma high-definition TV.

We realize you've been saving to buy her a glittering diamond solitaire necklace. But, wait, hold on a sec: Cable's women-oriented Oxygen Network conducted a survey that found three of four women would prefer a new plasma TV to a diamond necklace. The network's recent "Girls Gone Wired" survey of 1,400 women ages 15 to 49 found women actually opted for techy items -- honest to goodness! -- rather than luxury items like jewelry, vacations or designer shoes.

Sure, back in the good ol' days, a diamond would leave her speechless, right guys? But modern women are wowed by electronics. Get this: 86 percent of women surveyed also said they'd prefer a digital video camera to a pair of designer shoes. Yes, folks -- over shoes! They're turning away from shoes! (If you've fallen out of your chair, it's because the Earth just tilted on its axis.)

"People make the assumption that women are not as advanced as men when it comes to technology," Geraldine Laybourne, chair and CEO of Oxygen Network, told Reuters. "I was surprised at the parity men and women now have in terms of technology."

Well, that's all fine and dandy, Ms. Laybourne, but good grief, women snubbing diamonds and Prada! Excuse us while we prepare for the Apocalypse. Are those locusts we hear? Sure, this is the Oxygen Network, likely a place frequented by tech-savvy women, but the research was conducted by independent market researcher TRU.

Of course, the women's tech trend raises an issue more dire than the mere ending of the world -- who's gonna get the remote control? That's right, fellas. You used to say, "Yeah, you can have my remote only when you pry it from my cold, dead fingers." Well, once you've expressed your love with 58 inches of brilliant, big-screen plasma, she'll swipe that remote and then hop up on your lifeless body to use it as a seat cushion.

Maybe you're cool loosening your grip on the electronic power. A modern man can hand over the remote without handing over his manhood. Really. Sure, football season's about to start, but you won't mind tuning into the Oxygen Network to watch a marathon of "Breaking Up" with Shannen Doherty. Who needs ESPN when you've got love?

SNEWS® View: But seriously, folks. Think about what this says: It means that fluff and pretty colors aren't the only thing after a woman's fancy when it comes to equipment and gear in the industry. In fact -- get this -- the study also found that women expect to INCREASE their use of technology in the next five years, and that eight of 10 felt fearless activating new gadgets. Oxygen's Laybourne pointed out that companies need to make sure they address women's increased knowledge and avoid being condescending. Yes, even the women out there want electronics that will help them in life, be it on a treadmill, in a heart-rate monitor, on the trail or with logging workouts. No, don't over-complicate the controls (no Bibles for manuals, please), but don't just color it pink, dumb it down, and call it a "women's XYZ." She may just opt for the TV instead and who wants to promote even more potatoes on the couch?

Related

Did you hear?… Women over 45 expected to exert more spending power

Retailers take notice: Could 45 be the next 15? By 2010, women 45 and older are expected to unseat teenagers as the biggest spenders on clothing, shoes and accessories. The baby-boomer generation is 40 million women strong, many of whom are in their 40s and 50s. The group's sheer ...read more

Did you hear?… European women's web usage outpacing men's

Although men currently spend more time on the Internet, women in Europe increased their web usage at a faster rate than their male counterparts in the past three years, according to a report published by the European Interactive Advertising Association's Mediascope Europe unit. ...read more

Did you hear?... Vans to introduce a line of outdoor footwear for women

Vans has announced that it is introducing a line of outdoor footwear for women "geared towards a youthful, edgy consumer looking for a technical product designed for aggressive outdoor activity." SNEWS® notes that Vans used this same exact quote when they introduced a line of ...read more

DId you hear?... OIWC establishes Pioneering Women Award

The Outdoor Industry Women's Council has established a Pioneering Women Award to honor women who have demonstrated "an outstanding commitment to mentoring female colleagues." Nominations are being accepted through Dec. 1, 2001 and should be submitted to Maile Buker at: ...read more

Did you hear?... Isis wins ispo DuPont BrandNew Women Award

Isis, maker women's outdoor apparel, has won the ispo DuPont BrandNew Women Award for Winter 2002. The ispo DuPont BrandNew Awards are for "young, imaginative, future-oriented and usable brands" and products in the sports sector. Isis was chosen by nine international members of ...read more

Fitness: Did you hear?…Women prove buying power for equipment, plus German retail gains, IHRSA, Holmes Place, SportsArt Fitness, and more…

For the weeks of Aug. 9-22 >> Once again proving women have buying power, particularly when it comes to fitness gear, NSGA's "The Sporting Goods Market in 2005" consumer purchase report found that they are significant purchasers in numerous fitness-related footwear and equipment ...read more

Did you hear?... Standing-room-only at Outdoor Industry Women's Council annual gathering

The Outdoor Industry Women's Council annual summer gathering attracted a standing-room-only crowd of 110-plus at the Outdoor Retailer show to listen to a panel discussing the situation of women's employment in the industry. The gathering was kicked off with president Neide Cooley ...read more

Did you hear?...Study finds majority of women who visit blog sites say blogs influence buying decision

Further underscoring the power of the web and ultimate power of consumer-to-consumer reviews and advice, a study coordinated by BlogHer.com and Compass Partners has found that 57 percent of women who read blogs say the information they read in them influences what they buy. The ...read more

Did you hear?... 59 percent of women wear uncomfy shoes every day

Some eight of 10 respondents to an online survey on women and their shoes and foot pain said their feet hurt, according to the results culled by the American Association of Orthopaedic Surgeons. As a result, 85 percent have changed their footwear. A self-test in the survey found ...read more