Did you hear?... WaterMark Industry Leader Dunk Tank.

Here is one marketing/PR gimmick whose splash is worth watching -- the WaterMark Industry Leader Dunk Tank.

Here is one marketing/PR gimmick whose splash is worth watching -- the WaterMark Industry Leader Dunk Tank. At various times during Outdoor Retailer Summer Market, WaterMark staff will be happily tossing industry executives into the paddling tank. The catch is the execs will be bound hand and foot with duct tape, relying on the effectiveness of an inflatable PFD from Sospenders to keep them afloat and breathing air, not sucking water. For every exec that hits the water, WaterMark has pledged to donate $1,000 to the Conservation Alliance. Dunkees and times are:
Aug. 8 -- 11 a.m. -- Eugene Buchanan, publisher, Paddler Magazine
Aug. 8 -- 2:30 p.m. -- Peter Metcalf, president, Black Diamond
Aug. 9 -- 9 a.m. -- Surprise (SNEWS® thinks it might be new WaterMark president Jim Clark, see below for that news)
Aug. 10 -- 9 a.m. -- Lee Fromson, president, Cascade Designs
Aug. 11 -- 11 a.m. -- Frank Hugelmeyer, president, OIA


Did you hear?... WaterMark acquires Rhode Gear

Just in time for the Interbike Show, WaterMark acquired car rack and cycling accessories company, Rhode Gear, from Bell Sports. Rhode Gear will become part of the newly formed WaterMark Gear division headed by Duncan Robins and located in Arcata, Calif. That group includes Yakima ...read more

Fitness: Did you hear?...

>> Rated in the June 2003 Consumer Reports magazine -- in addition to treadmills and energy bars -- are heart-rate monitors, with the magazine looking at accuracy and ease of use in coming up with an overall rating. The Acumen Cardio Trainer and Polar a3 got the top ...read more

Outdoor: Did you hear?…

For the week of June 14-20 >> The Access Fund is anointing September as Adopt-a-Crag month and encouraging cleanup and fund-raising events all across the country. In the five years since the inception of Adopt-a-Crag, climbers around the country have built and restored thousands ...read more

Fitness: Did you hear?...

>> Florida-based Busy Body/Gyms to Go is opening its 15th store this month -- in Tampa. The new store will be more than 5,000 square feet with 1,500 square feet of warehouse space, which will serve as satellite distribution center for Tallahassee and Jacksonville. "We are ...read more

Fitness: Did you hear?...

>> efi Sports Medicine is expanding its Gravity Training System quickly, including clubs in Australia and Europe. This month, it will debut at the Rimini Fitness Festival in Italy. >> The American Council on Exercise (ACE) has announced it has entered a strategic marketing ...read more

Fitness: Did you hear?...

>> Quickly approaching the end of its second quarter June 30, Cybex CFO Art Hicks tells SNEWS there is no update on any refinancing the company said it expected by that date. He also declined comment on rumors that it may not now occur until the third or fourth quarter. "The ...read more

Outdoor: Did you hear?...

>> Panoptx and L.L. Bean are loving the New York Times right now. In the June 8 Sunday Style page, the Times ran a Father's Day gift story with the tag: "Even if the paterfamilias can't find the Diaper Genie, Dad's bound to appreciate a Father's Day gift with maximum utility." ...read more