Just in time for the Interbike Show, WaterMark acquired car rack and cycling accessories company, Rhode Gear, from Bell Sports. Rhode Gear will become part of the newly formed WaterMark Gear division headed by Duncan Robins and located in Arcata, Calif. That group includes Yakima racks; Earliest Explorers bike trailers, joggers and trailer bikes; the Sospenders line of personal flotation devices and the Harmony line of paddlesports accessories. SNEWS® view: We reported in August that Bell was looking to sell all off its accessory lines to focus exclusively on its Bell and Giro helmet lines. This purchase seems a perfect fit for Watermark Gear and will breathe new life into Rhode Gear, which has been on the fade over the past several years.
Did you hear?... Yakima now operating under corporate title of Watermark
Don't be confused by the new name on your invoice or emails. Beginning this month, Yakima began operating under the corporate title of Watermark, the corporation that purchased Yakima in August of 2001. The new consolidated Watermark entity includes Yakima, Perception, Dagger, ...read more