Citing concerns about obesity among children and adults, WalkStyles launched a national tour called "WeWhoWalk." The tour, begun in Southern California March 10 with a promotional five-mile walk along the California coast, has a goal to spread the message of wellness through walking.
Fifty local residents participated in the tour's symbolic kick-off in Orange County. The WeWhoWalk tour will actually start the end of April, with plans for a walk in 50 states over 50 weeks.
In each state, Sue Parks, founder and CEO of WalkStyles, a Laguna Hills, Calif., company that designs and markets walking products and services, will invite elected officials and community members on a five-mile walk through that state's capital. Parks' goal is to promote walking as a lifestyle and an easy solution to the rising obesity problem. According to research compiled by WalkStyles, walking briskly for two to five hours each week can help prevent weight gain.
WalkStyles will be posting the tour schedule on its website, www.walkstyles.com, by the end of March, she said.
Tour sponsors include UnitedHealthcare, a national provider of consumer-oriented health benefit plans and services, Lindora and Citracal. UnitedHealthcare is the presenting sponsor and has committed $100,000 to the tour. Parks told SNEWS® that WalkStyles is open to additional sponsorships from fitness companies and retailers, both nationally and regionally, that don't conflict with its present sponsors. To discuss possibilities, contact Sue Larsen at email@example.com.
Parks emphasized that the backbone of the tour is WalkStyles' newly updated website, which offers free membership for online walking communities and helps members find other people with whom they can walk, hike or jog in their area or while traveling. Additionally, each day a walker logs 10,000 steps (the equivalent of five miles) using WalkStyles' DashTrak, a fitness monitor that uploads to a subscription service at the company's website, it will donate 10 cents to charities that work to curb childhood obesity.