Did you hear?...WalkStyles launches tour to promote wellness through walking

Citing concerns about obesity among children and adults, WalkStyles launched a national tour called "WeWhoWalk." The tour, begun in Southern California March 10 with a promotional five-mile walk along the California coast, has a goal to spread the message of wellness through walking.
Author:
Updated:
Original:

Citing concerns about obesity among children and adults, WalkStyles launched a national tour called "WeWhoWalk." The tour, begun in Southern California March 10 with a promotional five-mile walk along the California coast, has a goal to spread the message of wellness through walking.

Fifty local residents participated in the tour's symbolic kick-off in Orange County. The WeWhoWalk tour will actually start the end of April, with plans for a walk in 50 states over 50 weeks.

In each state, Sue Parks, founder and CEO of WalkStyles, a Laguna Hills, Calif., company that designs and markets walking products and services, will invite elected officials and community members on a five-mile walk through that state's capital. Parks' goal is to promote walking as a lifestyle and an easy solution to the rising obesity problem. According to research compiled by WalkStyles, walking briskly for two to five hours each week can help prevent weight gain.

WalkStyles will be posting the tour schedule on its website, www.walkstyles.com, by the end of March, she said.

Tour sponsors include UnitedHealthcare, a national provider of consumer-oriented health benefit plans and services, Lindora and Citracal. UnitedHealthcare is the presenting sponsor and has committed $100,000 to the tour. Parks told SNEWS® that WalkStyles is open to additional sponsorships from fitness companies and retailers, both nationally and regionally, that don't conflict with its present sponsors. To discuss possibilities, contact Sue Larsen at sue.larsen@walkstyles.com.

Parks emphasized that the backbone of the tour is WalkStyles' newly updated website, which offers free membership for online walking communities and helps members find other people with whom they can walk, hike or jog in their area or while traveling. Additionally, each day a walker logs 10,000 steps (the equivalent of five miles) using WalkStyles' DashTrak, a fitness monitor that uploads to a subscription service at the company's website, it will donate 10 cents to charities that work to curb childhood obesity.

Related

Outdoor: Did you hear?...

>> Outdoor Industry Foundation, the non-profit arm of Outdoor Industry Association (OIA), has partnered with the National Park Foundation to promote an online program for consumers to purchase a National Park Pass. The $50 pass covers the 388 parks (most of which require an ...read more

Outdoor: Did you hear?...

>> Auf Wiedersehen Vaude -- for now. Ever since Vaude and Windsong terminated their all-too-brief distribution relationship in a less than smooth manner, Vaude has been working on trying to re-establish a distribution foothold in the United States, which didn't get finalized. ...read more

Fitness: Did you hear?...

>> America's obesity crisis has been dubbed an epidemic, and now a psychological war. Despite all the attention given to the subject, much of the information about actual obesity numbers remains too vague to provide a solid image of the problem. According to a new report by ...read more

Fitness: Did you hear?...

>> Super cool way to recycle athletic shoes:The National Recycling Coalition (NRC) and Nike have announced they are re-lacing their partnership to recycle used athletic shoes, expanding the Nike Reuse-A-Shoe program to every state in the continental United States. In the second ...read more

Fitness: Did you hear?...

For the week of Feb. 22-28 >> Richard Shaffer, sales manager at Vectra, will be moving over to Technogym's U.S. offices as of March 1. There, he will move assume the position of area sales manager for the Northwest, moving into the club side of the business and away from the ...read more

Outdoor: Did you hear?…

For the week of Oct. 26 to Nov. 1 >> Planalytics -- www.planalytics.com -- has reported that a winter-like trough of low pressure across the eastern half of the country combined with a warm high pressure ridge strengthening across the Western U.S. will create a four- to five-day ...read more

Outdoor: Did you hear?...

>> Confluence Watersports has announced that the company has been granted patent number 6,736,084 for the company's Phase3 Outfitting seating system that company engineers developed in 2001. Phase3 incorporates an adjustable thigh support system that reduces leg fatigue and keeps ...read more

Outdoor: Did you hear?...

>> "Farther Than the Eye Can See," the documentary portraying Erik Weihenmayer's historic and record-breaking climb of Mount Everest, will make its West Coast premier at San Francisco's Herbst Theatre on Oct. 2 at 8 p.m. Hosted by Mountain Hardwear, Outside Magazine and Merrill ...read more

Outdoor: Did you hear?…

For the week of Jan. 4-10 >> Axis Outdoor has signed on as the exclusive North American distributor of Orikaso kitchenware -- foldable plastic cups, bowls and dishes. Orikaso is the creation of Jay Cousins who coined the term Orikaso -- Ori means fold in Japanese and Kaso means ...read more