Did you hear?... Vans to introduce a line of outdoor footwear for women

Vans has announced that it is introducing a line of outdoor footwear for women "geared towards a youthful, edgy consumer looking for a technical product designed for aggressive outdoor activity."

Vans has announced that it is introducing a line of outdoor footwear for women "geared towards a youthful, edgy consumer looking for a technical product designed for aggressive outdoor activity." SNEWS® notes that Vans used this same exact quote when they introduced a line of outdoor footwear for men in December 2000. To Vans' credit, the women's shoes are on a women's-specific last, according to media representative Chris Overholser. Overholser told SNEWS® that while the shoes have functional design and features, it is more a lifestyle approach than a technical one. SNEWS® View: This is a logical move for a very successful publicly traded company that needs to keep driving consumer interest in its product beyond the world of surf and snow. There are 140 company-owned stores and factory outlets that are looking to hang onto female customers who have had to shop elsewhere -- Merrell, Salomon, Adidas, and the like -- to purchase shoes with an active outdoor design. Will outdoor specialty stores start carrying Vans as a result? Highly unlikely, but then, we doubt Vans' really cares.


OR Winter Market '03: Women's footwear

Shoes -- even outdoor or technical ones -- can make some girls' hearts sing, and Outdoor Retailer Winter Market had a few styles specifically for women that will end up on some must-have lists. These days, companies are emphasizing quality casual with head-turning looks. ...read more

Outdoor: Did you hear?...

>> GearTrends.com, the sister website of SNEWSnet.com, and one of the family of products owned by SNEWS LLC, is garnering serious attention among trade and consumer visitors. In March, the site saw over 20,000 unique visitors who, in turn, viewed over 103,000 pages. One of the ...read more

Did you hear?... Isis wins ispo DuPont BrandNew Women Award

Isis, maker women's outdoor apparel, has won the ispo DuPont BrandNew Women Award for Winter 2002. The ispo DuPont BrandNew Awards are for "young, imaginative, future-oriented and usable brands" and products in the sports sector. Isis was chosen by nine international members of ...read more

DId you hear?... OIWC establishes Pioneering Women Award

The Outdoor Industry Women's Council has established a Pioneering Women Award to honor women who have demonstrated "an outstanding commitment to mentoring female colleagues." Nominations are being accepted through Dec. 1, 2001 and should be submitted to Maile Buker at: ...read more

Did you hear?... Standing-room-only at Outdoor Industry Women's Council annual gathering

The Outdoor Industry Women's Council annual summer gathering attracted a standing-room-only crowd of 110-plus at the Outdoor Retailer show to listen to a panel discussing the situation of women's employment in the industry. The gathering was kicked off with president Neide Cooley ...read more

Fitness: Did you hear?…Women prove buying power for equipment, plus German retail gains, IHRSA, Holmes Place, SportsArt Fitness, and more…

For the weeks of Aug. 9-22 >> Once again proving women have buying power, particularly when it comes to fitness gear, NSGA's "The Sporting Goods Market in 2005" consumer purchase report found that they are significant purchasers in numerous fitness-related footwear and equipment ...read more

Outdoor: Did You Hear?...

>> It's a well-known fact that many climbers are horizontally-challenged -- put them on a steep wall and they do fine, but simple things like flat ground can be trouble. Case in point, Five Ten's Dale Bard, who is well known for his Yosemite adventures that would terrify most ...read more

Outdoor: Did you hear?…

For the week of June 21-27 >> The Access Fund and the Bureau of Land Management said they have reached a ground-breaking memorandum of understanding (MOU) that formalizes a cooperative agreement to work at the national, regional and local levels on mutually beneficial programs, ...read more

Did you hear?...Study finds majority of women who visit blog sites say blogs influence buying decision

Further underscoring the power of the web and ultimate power of consumer-to-consumer reviews and advice, a study coordinated by BlogHer.com and Compass Partners has found that 57 percent of women who read blogs say the information they read in them influences what they buy. The ...read more