Did you hear?... UNEP, The WILD Foundation, and Animal Planet honor corporations for advertising campaigns

The United Nations Environment Programme (UNEP), The WILD Foundation, and Host Sponsor Animal Planet will honor national and international corporations and their advertising agencies for mounting advertising campaigns featuring wild nature while supporting wilderness and wildlife.
Author:
Publish date:

The United Nations Environment Programme (UNEP), The WILD Foundation, and Host Sponsor Animal Planet will honor national and international corporations and their advertising agencies for mounting advertising campaigns featuring wild nature while supporting wilderness and wildlife, at the Third Annual WILD Awards event on Earth Day, April 22 at the Millennium Hotel, New York UN Plaza. Outdoor industry's own Patagonia garnered the Lifetime Achievement Award. Other award-winners include; Delverde Pasta, S.p.A. and agency Roncaglia & Wijkander (International Excellence); Weyerhaeuser Company and agency Dailey & Associates (National Excellence); Whole Foods Market (Regional Excellence); Larry Kopald (Joseph R. Daly Award for Excellence in Communication for Nature); and businessman Robert B. Haas (Special Recognition in Business, Personal Commitment, and Nature Conservation). According to WILD, the Lifetime Achievement Award goes to Patagonia for "its relentless global environmental concern and for featuring wild nature in their catalogs. Since 1985, Patagonia has contributed 1 percent of sales or 10 percent of pre-tax profits, whichever is greater, to protection and restoration of the natural environment." For more, click on www.wildawards.org.

Related

Outdoor: Did you hear?…

For the week of May 17-23>> The Outdoor Industry Association (OIA) and SGMA are rallying support for the Land and Water Conservation Fund (LWCF) on the heels of the House Appropriations Committee's vote to eliminate funding for both state and federal LWCF grants in the FY 2006 ...read more

Fitness: Did you hear?…

For the week Oct. 26 to Nov. 1>> Have you seen the Tom Hanks movie, "The Terminal," where a visitor from a make-believe Eastern country gets held in the JFK airport because his country had a military coup while he was in the air and it basically doesn't exist? In the opening ...read more

Outdoor: Did you hear?...

>> Timberland retail employees and customers from around the world are kicking off a global 2003 Earth Day community service initiative April 22. More than 100 service projects will take place across the globe from Maine to Munich, from Tokyo to Toronto. Projects will represent a ...read more

Outdoor: Did you hear?...

>> Jeff Bowman, of Cascade Designs, informed SNEWS that in-house PR maven Kitty Graham's position has been eliminated, meaning Graham, a 10-year veteran at Cascade is on the market. Graham, a winner of the SNEWS Editor's Voice PR Award in 2001 and runner up in 2002, was, ...read more

Outdoor: Did you hear?...

>> REI will open a store in Folsom, Calif., in November 2003. It will be REI’s third store in the Sacramento area and the 11th in Northern California. A new store in San Francisco’s South of Market neighborhood will precede it in October. The 22,500-square-foot store will be in ...read more

Outdoor Did You Hear?...

>> Vortex Backpacks, a Salt Lake City-based backpack manufacturer, has moved into larger warehouse facilities in response to 30 percent growth. Much of the company's growth has come from the hunting and fly-fishing product lines, with a 50-percent preseason increase coming from ...read more