Beginning Jan. 1, Tom McCarthy is relinquishing rep duties for K2 Telemark and Dana Designs product in New England to the Velocity Sales and Marketing team of Mike Schmidt and Bill Bruzesse. Velocity also represents Garmont, Rottefella, Little Bear Snowshoes, Horny Toad Sportswear, Costa del Mar and Aloe. No doubt K2 was impressed with Velocity's enthusiasm for the tele category. They recently sponsored the first Telemark University, held at Climb High in early November to "elevate retail staff knowledge around category development and the retailers role, telemark boot fitting/construction, and ski design/construction." Apparently the program was standing-room-only. Schmidt tells us that he and Bruzesse plan to apply the same format to a spring/summer outdoor summit focusing on Dana and other backpacking brands.
Did you hear?... Sugoi to be represented by Velocity Sales and Marketing for Vermont, New Hampshire and Maine
Sugoi has announced that the company will be represented by Velocity Sales and Marketing for the territory containing Vermont, New Hampshire and Maine. This change is part of Sugoi's ongoing growth as these states were formerly part of a broader Northeast territory. Velocity ...read more