Maybe it's time for fitness and recreation industries to take a closer look at attracting Boomers too, since that aging group is all-ears. According to a Harris Interactive poll done for Allstate Financial, 29 percent of Boomers would have taken better care of their health if they could re-plan their lives, and 21 percent would get more involved in hobbies. SNEWS® View: This is a group that will be eager to stay healthy and active in to retirement, especially considering all that they think they've missed with the work ethic they are now questioning. And since many haven't saved as much as they would have liked (39 percent say they would have saved more and spent less), simple activities outdoors that don't have high price tags will be most attractive.
Did you hear?...Boomers: potent, growing marketplace not to be ignored, even online
Boomers may be flocking online, ready for you to reach them via targeted marketing, but they are not ready to embrace some of the hippest technology the younger generations crave. But don't discount the group since it remains a potent and growing market with dollars to spend. ...read more