Did you hear?... Timberland's 5th annual Serv-A-Palooza went global for the first time

Timberland's 5th annual Serv-A-Palooza went global for the first time last week as more than 16,000 hours of service were provided by over 2,000 Timberland employees, community members and business partners in 19 countries during a 24-hour period.
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Timberland's 5th annual Serv-A-Palooza went global for the first time last week as more than 16,000 hours of service were provided by over 2,000 Timberland employees, community members and business partners in 19 countries during a 24-hour period. Also, for the first time, Timberland's international offices joined the company's New Hampshire headquarters in closing for the day to encourage all employees to volunteer their services to the community. "Participating in our communities is at the core of how we do business at Timberland," said Jeffrey Swartz, President and CEO. "Corporate America can and must acknowledge its responsibility to help in the building and rebuilding of our nation, one community at a time. Timberland does it through service, but everyone has their own strength to share. Serv-A-Palooza is the annual manifestation of our ethic of service and an opportunity to come together, find common ground, share common purpose and achieve positive, impactful change." Service sites were chosen based on four criteria: an alignment with Timberland’s values as a socially responsible business, meeting a critical need of the community, providing significant transformation, and leaving a sustainable and lasting legacy. This year, 10 projects are carryovers from years previous and teams are able to return and build on their accomplishments of last year's Serv-A-Palooza. More than 30 first-time projects were added, expanding the network of service and teamwork. SNEWS® View: Timberland has been a shining example among a thankfully increasing number of companies -- and it is no surprise or coincidence that they have an outdoor-industry heritage -- that back up their talk of business ethics, environmental responsibility, and community support with equal amounts of personal sweat equity and financial commitment.

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