Did you hear?... ThorLo celebrates its 40th anniversary

ThorLo paid tribute to its 40th anniversary of producing socks today with a one-hour stoppage in production and operations to allow all company employees to take part in the celebration.

ThorLo paid tribute to its 40th anniversary of producing socks today with a one-hour stoppage in production and operations to allow all company employees to take part in the celebration. Company president Jim Throneburg's parents started making socks in 1952, forming the ThorLo company in 1962. Today ThorLo socks are designed for multiple outdoor, snow, sport, and lifestyle purposes and come in over 50 styles, still using much of the same patented design and production technology originated by Throneburg almost 40 years ago.


Did you hear?... Ortlieb is celebrating its 20th anniversary this year

Ortlieb is celebrating its 20th anniversary this year. In the beginning of the '80s proprietor Hartmut Ortlieb started in his garage sewing panniers out of truck tarps. Hartmut himself developed the 3D high frequency welding process that is used today. No longer just a ...read more

Johnson Outdoors Celebrates 40th Anniversary

JOHNSON OUTDOORS INC. (Nasdaq: JOUT), is celebrating its 40th anniversary as a global leader in outdoor recreational products. The Company's 1,300 employees worldwide are marking the milestone occasion with food drives to help those in need in their local communities. All ...read more

Did you hear?... The Ute Mountaineer celebrates its 25th anniversary

The Ute Mountaineer in Aspen, Col., is celebrating its 25th anniversary by adding 60 percent more retail space to the store and kicking off a week of special events from July 9-14. "We worked with some of our key vendors, utilizing their in-house merchandising specialists to help ...read more

Did you hear?... ThorLo ramps up production of Military Combat Boot sock

Talk about your sport-specific socks. ThorLo tells SNEWS® it is ramping up production of its Military Combat Boot sock to meet increased demands. SNEWS® wonders if the socks come in a variety of colors to meet the needs of today's worldlier soldier -- jungle green, desert tan, ...read more

Ocean Kayak Celebrates 40th Anniversary

Ocean Kayak, the brand that helped pioneer the sit-on-top kayak category, celebrates its 40th anniversary in 2011. Since the brand's inception in 1971, Ocean Kayak has become synonymous with the stable, durable and paddler-friendly sit-on-top kayak and has subsequently emerged as ...read more

SMC Celebrates 40th Anniversary

Snowsports Merchandising Corporation (SMC), the premier buying group of specialty ski and snowboard shops in the wintersports industry, celebrated its 40th anniversary at its recently concluded trade show, Winter Sports Market. “It only seemed fitting that as we celebate our 40 ...read more


Thorlo Experia Multi-Sport Socks

For a very long time, Thorlo was the go-to brand when it came to socks for all-things active. But the shine began to wear off in recent years as other companies stepped forward with ergonomic designs, thinner but still cushy padding, great fit, new materials and other features. ...read more

Outdoor: Did you hear?...

>> The North Face is leveraging the company's presenting sponsorship of the 2004 Western States 100-Mile Endurance Run (June 26-27, Auburn, Calif.) to support The Leukemia & Lymphoma Society. The North Face athlete team members and ultra-marathon runners Dean Karnazes, ...read more

Fitness: Did you hear?...

>> Dave Taylor has been appointed North American sales manager for Bodyguard Fitness. Taylor originally joined Bodyguard a year ago, coming from Muscle Dynamics for the newly created position of eastern regional manager of commercial sales. Taylor had been at Muscle Dynamics for ...read more