Did you hear?... The North Face is relaunching the A5 brand

SNEWS® has learned that The North Face is relaunching the A5 brand of big wall climbing gear with the addition of a limited A5 Mountain Lifestyle apparel offering this August.

SNEWS® has learned that The North Face is relaunching the A5 brand of big wall climbing gear with the addition of a limited A5 Mountain Lifestyle apparel offering this August. TNF will be licensing the rights to produce and sell the A5 brand of portaledges and assorted big wall gear to Conrad Anker and Tom Jungst, of Jungst Scientific Co., located in Bozeman, Mont. TNF acquired the big wall climbing company of A-5 Adventures, Inc. in the Fall of 1996. Most recently, the A5 product line included 20 products, but had slipped into neglect during the VF restructuring and subsequent rebuilding of the TNF brand name.


The North Face positioning brand for market leadership into the future

In August, The North Face's research, design and development team was restructured around four specific outdoor activity segments the company identified as being important to its future and necessary to support sustained growth -- outdoor, action sports, performance athletic and ...read more


Did you hear?...The North Face settles FIFRA violation by paying fine to EPA

While the Environmental Protection Agency had threatened up to $1 million in fines being levied against The North Face, the company eventually settled allegations it made unsubstantiated public health product claims by writing a $207,500 check to the EPA. On Sept. 22, 2009, the ...read more

Did you hear?... The North Face hires six independent sales agencies to handle the U.S.

The North Face has hired six independent sales agencies to handle the United States, the company told SNEWS today. Using the agencies will provide TNF with expanded representation that it says will lead to growth. All six are already in the field servicing customers. They are: ...read more


The North Face focuses on footwear

The North Face has staked its reputation on apparel and gear, and now its footwear department is catching up. The company started developing footwear in 2006, but during the last year TNF has committed to reinvigorating the department with new hires and restructuring it to mirror ...read more


USST to launch freeski brand, partner with The North Face

At the Big Air event in Civic Center Park in Denver on January 25th, 2011, the U.S. Ski and Snowboard Association announced that it is launching a freeskiing team, and partnering with The North Face to outfit them.  “It will be called US Freesking,” Tom Kelly, the USST vice ...read more

Outdoor: Did you hear?… Land and Water Conservation Fund needs support, plus The North Face, National River Cleanup, and more

For the week of July 12-18 >> Outdoor Industry Association sent out an alert that members of the House and Senate will meet in the coming weeks to decide how much money the federal government will invest in close-to-home recreation through the Land and Water Conservation Fund ...read more


The North Face Kishtwar jacket

Ever since soft shell garments were introduced, people have struggled to define the category, though it’s generally agreed that soft shells are typically water-resistant, somewhat soft to the touch, highly breathable, and relatively stretchy. Because soft shells are so ...read more

Outdoor: Did you hear?…Quicksilver moving Rossi to Park City, plus The North Face, Salomon, Johnson Outdoors, Pertex, and more...

For the week of Sept. 7-12 >> Seems like Quiksilver is taking ownership of Rossignol very seriously, announcing that it will establish a Mountain Center in Park City, Utah, to house the U.S. headquarters of Rossignol and Dynastar, as well as some operations of Quiksilver's ...read more

The North Face bringing footwear R&D in-house

While at Summer Market, SNEWS® learned, and Steve Rendle, president of The North Face confirmed, that the company is pushing the growth of its footwear category by creating a new and separate footwear department in-house. Its footwear division will act as a separate department ...read more