The transformed Teva Mountain Games in Vail, Col., over Memorial Day weekend (formerly Teva Whitewater Festival) attracted more spectators than the previously paddle-centric event had ever seen, surprising normally low-key paddlers, according to a SNEWS® source. "It’s a lot more hype than I’m used to. There are lot more spectators," said Valhalla star and Nike-sponsored kayaker Ben Selznick. Vail’s own Brad Ludden threw a new trick under the International bridge called "the loop" under a disco ball wired above the park. Ludden swept the Pro Rodeo Invitational ($3000), the Dagger Open ($700). Still including whitewater events, the games also this year included a running race, mountain bike race, and sporting climbing competitions, all of which helped diversify and expand the crowd of specatators. Also spotted by our on-the-scene reporter in the crowd: Denver Bronco Punter Tom Rouen and his wife, 1996 Olympic 4-time gold-medalist swimmer Amy Van Dyken. SNEWS® View: Expanding the games -- without chintzing on whitewater -- was a great move by Teva since its product goes way beyond water, and this also expands the company's promotional reach to a broader audience.
Teva Mountain Games head into winter
This weekend, Vail, Colo., will be inundated with hard-core athletes, outdoor enthusiasts and those looking to see human-powered athleticism at its best.For the past 10 years, the Teva Mountain Games have swept into Vail in the summer with competitions, parties and challenges. ...read more