Did you hear?...Survey reveals online retailers weathered storm and see positive signs

According to a Quarterly Online Sales Flash Survey sponsored by Shop.org and Forrester, 58 percent of web retailers reported a year-over-year sales increase, indicating that perhaps the corner has been turned in the economic mire retail has found itself stuck in. In addition, 13 percent reported flat sales for the same period. The survey was conducted April 1-3.
Author:
Publish date:
Updated on

According to a Quarterly Online Sales Flash Survey sponsored by Shop.org and Forrester, 58 percent of web retailers reported a year-over-year sales increase, indicating that perhaps the corner has been turned in the economic mire retail has found itself stuck in. In addition, 13 percent reported flat sales for the same period. The survey was conducted April 1-3.

The question posed, "How did your online sales (top line) for the period January 1, 2009, through March 31, 2009, perform relative to the same period last year (Jan. 1 through March 31, 2008)?"

By retail segment, 69 percent of multichannel retailers and branded manufacturers reported increased sales. Thirty-nine percent of online-only retailers increased sales and 22 percent reported flat growth. Large retailers (defined as $100 million+ in annual web sales) performed the best according to the survey -- 87 percent reported increased web sales. Approximately half of medium ($10 million to $100 million in annual web sales) and small ($0 to $10 million) retailers also realized increases.

The survey also asked for trend comments, which were voluntary. One most notable trend appears to be increased sales in March compared to January and February of this year, perhaps indicating the consumer spending freeze is beginning to thaw -- somewhat.

--SNEWS® Editors

Related

Fitness: Did you hear?...

For the week of June 1-6 >> Fitness specialty retail in the Phoenix area is still growing: At Home Fitness is building out its second location in Chandler, Ariz., which already has its sign out and is even listed in the new area phone book AND has been fielding a handful of daily ...read more

Outdoor: Did you hear?...

>> New data from the National Sporting Goods Association (NSGA) reported that hiking boot sales declined 8 percent between October 2003 and March 2004. Retail sales of athletic footwear rose 0.2 percent during the six-month period. Sales for the six-month reporting period were ...read more

Fitness: Did you hear?...

For the week of May 17-23 >> If you see Flex Fitness (now the Star Trac Strength division) Vice President Larry Brown, ask him about his new car. The Hawaiian at heart is now jaunting around Southern California in a bright and shiny, lemon-colored Scion (by Toyota) that some have ...read more

Outdoor: Did you hear?...

>> John Kirsch Jr., president of Sportif USA, was in a dirt bike accident on Feb. 14. Kirsch, 37, suffered a severe spinal injury and a collapsed lung and is currently listed by the hospital in fair condition. During Kirsch's recovery, Sportif's executive management team has ...read more

Fitness: Did you hear?...

>> Retail executives are expressing optimism for the coming year, according to a January survey by the National Retail Federation (NRF). The latest findings from the NRF Executive Opinion Survey, a monthly index by the NRF, shows a "renewed sense optimism and hope." The Retail ...read more

Fitness: Did you hear?...

>> The creator and founder of the PowerBar empire that is partly responsible for spawning the sports energy and sports food category has died of a heart attack. Brian Maxwell, 51, collapsed in a post office in Marin County just north of San Francisco near his home. Attempts to ...read more

Fitness: Did you hear?...

>> A note about the Southern California fires: In Orange County -- the home of the likes of Iron Grip, Star Trac, VersaClimber and other fitness companies -- the fires north and south of them has so far meant not much more than smoke and ash everywhere … and some scary moments ...read more