Did you hear?... Stranded hiker unwittingly saved by cell phone marketing manager

According to a Reuters wire report, a cell phone marketing manager unwittingly saved a stranded hiker.

According to a Reuters wire report, a cell phone marketing manager unwittingly saved a stranded hiker. The tale goes like this: A hiker is stranded in South America's Andes mountains when a blizzard begins. He reaches into his backpack for his cell phone -- only to find his prepaid minutes are up. The Colombian mountaineer slowly begins freezing to death, surviving for 24 hours with his only warmth coming from carefully measured doses of brandy. Then suddenly, at above 12,500 feet, Leonardo Diaz hears a familiar ring. Out of nowhere, a phone company solicitor is calling on his cell phone, asking if he would like to buy more time. Maria del Pilar Basto, the Bell South operator who called Leonardo subsequently called for help, and then she and other operators kept ringing Leonardo to keep him awake and help ward off hypothermia. He was able to keep talking to her until rescue teams arrived seven hours later -- with the frigid temperatures acting as natural recharger for his two cell phone batteries. SNEWS® View: OK, this is one time perhaps even we would be grateful for a sales call. We hope they didn't charge him for those seven hours of minutes.


Mystery Shopper: Killed by a cell phone

What makes specialty retail so special? It is a question we have been asking ourselves, somewhat rhetorically, in the last year as the outdoor retail industry has become increasingly vocal about various issues including uncontrolled distribution, over production, sinking margins, ...read more

Outdoor: Did you hear?…

For the week of May 10-16 >> For the first time since its inception in 1977, a ski mountaineer has been elected to the Colorado Ski Hall of Fame (www.coloradoskihalloffame.com) by the Colorado Ski Museum. Longtime advocate of alpine touring, Lou Dawson, 53, has earned his place ...read more

Fitness: Did you hear?...

For the week of April 19-25 >> Rumors passed quickly on Thursday afternoon, April 21, and Friday, April 22, when the phones at Spirit Fitness either just rang and rang with no answer whatsoever or were answered with an odd quick busy signal. On the heels of the full buy-out by ...read more

Outdoor: Did you hear?...

>> New data from the National Sporting Goods Association (NSGA) reported that hiking boot sales declined 8 percent between October 2003 and March 2004. Retail sales of athletic footwear rose 0.2 percent during the six-month period. Sales for the six-month reporting period were ...read more

Outdoor: Did you hear?...

>> The now very recognizable yellow ``Live Strong'' wristband produced by the Austin-Texas based Lance Armstrong Foundation that supports cancer research -- named for the six-time winner of the Tour de France -- has sold seven million bands for $1 each since May. Plans call for ...read more