Did you hear?... Spending on advertising isn't predicted to pick up till middle of 2002

At the American Magazine Conference held this week in New York City, it was predicted that spending on advertising wouldn't improve until the middle of 2002.

At the American Magazine Conference held this week in New York City, it was predicted that spending on advertising wouldn't improve until the middle of 2002. "July is the earliest we think we'll see a pickup," said David Verklin, CEO of the Carat North America ad agency. Because of low third quarter profits, businesses have cut back on or delayed ads. Some are waiting, according to a Dow Jones report, as long as possible before deciding on future ad purchases. Bottom line: magazines more than any other media sector face tough times ahead. Television isn't exempt as a related wire service story reports the National Football League's pricey television contract is in jeopardy because of reduced spending by advertisers.


Did you hear?... American holiday spending poll

Americans plan to drop nearly the same amount of cash this year in holiday spending as they did last year, according to a poll just out. The average projected spending for this year is $794, down just $3 from last year, reported a CNN/USA Today/Gallup poll conducted last week. ...read more

Did you hear?... House and Senate appropriators finalized Department of Interior spending plan for 2002

House and Senate appropriators finalized a Department of Interior spending plan for fiscal year 2002 on Oct. 10 and Myrna Johnsonof the Outdoor Industry Association told SNEWS® that she is thrilled Congress agreed to fully fund year two of the six-year, $12 billion Conservation ...read more

Did you hear?... Hooked on the Outdoors reports an increase in advertising pages

Bucking the trend of shrinking advertising dollars, Hooked on the Outdoors reported a 20-percent increase in advertising pages from 2000 to 2001, as well as a 12-percent increase in total advertising revenue for the same period. Hooked on the Outdoors magazine (www.ruhooked.com) ...read more

Did you hear?... Nevada Commission on Tourism to launch new advertising campaign

If you're like most folks, when you think of Nevada, you think of gambling, and night clubs. But the Nevada Commission on Tourism is launching a $1.5 million advertising campaign to attract folks who would never consider stepping foot in a casino with a "Nevada, Bring It On" ...read more

Fitness: Did you hear?...

>> Some fitness manufacturers are on the frontlines … literally … as their treadmills, bikes, weights and gyms end up in the Middle East for soldiers' workouts when they're off-duty. In fact, now the government is apparently setting up entire gyms in large tents in the desert, ...read more


Did you hear?...Boom predicted in fitness wearable wireless devices

During the next five years, consumers will flock to wearable wireless devices that track their fitness, sports and wellness activities, according to recent report released by ABI Research. The market for the devices will grow to nearly 80 million by 2016, outpacing the growth of ...read more

Outdoor: Did you hear?...

>> Please join the entire SNEWS® and GearTrends® team in wishing good health to our industry friend, Malcolm Daly, president of Great Trango Holdings. Hold him in your prayers, if you are so inclined. Daly suffered a major heart attack on Saturday, March 6. He is currently in the ...read more

Fitness: Did you hear?...

>> The Federal Trade Commission has charged the marketers of the BodyFlex equipment and program with false advertising for its claims that users will lose "4 to 14 inches in the first seven days." The FTC's complaint was filed in federal district court last week, naming Savvier ...read more

Did you hear?...Two studies highlight affects of obesity in schools and among middle-aged Americans

State P.E. programs getting failing grade, says NASPEAlthough childhood obesity is on the rise with numerous calls for action by the Surgeon General and the CDC, most states are getting a failing grade on their physical education requirements, according to findings from the ...read more