Did you hear?… Soy milk, soy beans… soy briefs?

Apparel makers have already created clothing using a variety of alternative fabrics made from bamboo, corn and hemp. But soy underwear? The company 2(x)ist has created a new collection of what it calls eco-friendly briefs and T-shirts made from soybean fabric that will be sold in the United States this fall.
Author:
Updated:
Original:

Apparel makers have already created clothing using a variety of alternative fabrics made from bamboo, corn and hemp. But soy underwear? The company 2(x)ist has created a new collection of what it calls eco-friendly briefs and T-shirts made from soybean fabric that will be sold in the United States this fall.

"The whole world seems to be going soy," Jason Scarlatti, design director for 2(x)ist, told the New York Times. "Look at soy milk and soy lattes. We wanted to be on the pulse on what's going on."

The company said soy fabric can absorb 99.7 percent of ultraviolet rays, resist E. coli bacteria and is packed with amino acids that complement those of humans. But does the broader public really need sun-blocking underwear? On the other hand, the company points out, soy cultivation does not require the hazardous pesticides used in conventional cotton farming. The New York Times writer does say the pieces have a soft hand. Styles are available in a lighter shade of heather gray, blue and black, with briefs start at $19.50. No, we are told, they are not edible, so don't even go there.

Click here to read the entire piece from the New York Times (free registration required).

Related

Outdoor: Did you hear?...

>> GearTrends.com, the sister website of SNEWSnet.com, and one of the family of products owned by SNEWS LLC, is garnering serious attention among trade and consumer visitors. In March, the site saw over 20,000 unique visitors who, in turn, viewed over 103,000 pages. One of the ...read more

Outdoor: Did you hear?...

>> Thanks to a press leak (damn those inquisitive press folks!), Deal.com broke the news that J.P. Morgan & Co. had begun shopping Marmot for a reported $125 million figure. Insiders have told SNEWS® that they doubt Marmot will go at the current asking price as it far exceeds the ...read more

Outdoor: Did you hear?...

>> Big Agnes has a change in the company's ownership structure. New investors and longtime outdoor enthusiasts Rich Hager and Len Zanni have joined Bill Gamber, co-founder and company president, to form a new ownership group. Specific details of the transaction were not ...read more

Outdoor: Did you hear?...

>> SNEWS called Mike Egeck, president of The North Face, on Nov. 3 in response to several calls from retailers who noticed TNF product selling in the Costco in Boise, Idaho, over the weekend. Egeck confirmed that he was aware of the products, a Nuptse down vest and a fleece, ...read more

Outdoor: Did you hear?...

>> Time is running out to register for the upcoming Outdoor Industry Association Rendezvous, being held Oct. 2-5 at the Vail Cascade Resort & Spa in Vail, Colo. SNEWS has just checked the attendee list which is quite impressive, as is the lineup of speakers and seminars, ...read more

Outdoor: Did you hear?...

>> GERMANY -- The United States made a strong showing at the ispo BrandNew awards -- co-sponsored by DuPont, Invista and DuPont SA -- walking away with three awards, including overall winner, in the contest done in conjunction with the Munich, Germany-based sporting goods trade ...read more

Outdoor: Did you hear?...

>> Johnson Outdoors Inc. (Nasdaq: JOUT) has received a nonbinding proposal to acquire outstanding shares of the company for a cash price of $18 per share. The proposal from Samuel C. Johnson (majority shareholder and director of Johnson Outdoors) and Helen Johnson-Leipold ...read more

Fitness: Did you hear?...

>> David Salisbury will be leaving Hoist where he's been heading up marketing and PR for nearly two years. He will be taking on the role of marketing manager/West Coast for the legal firm of Fish & Richardson, working on business development and assisting the national office and ...read more

Fitness: Did you hear?...

>> In another way to personalize its staff members to customers, salespeople at The Fitness Experience stores will stop using business cards. Nope, no more of those boring little cards. Instead, a la popular police cards, the staffers will handout mini-baseball-cards -- complete ...read more