Did you hear?... Smartwool unveiled new booth at OR

SmartWool unveiled its new booth at the Outdoor Retailer show with steel cables coming out the top that we were told were supposed to resemble a loom.
Author:
Updated:
Original:

SmartWool unveiled its new booth at the Outdoor Retailer show with steel cables coming out the top that we were told were supposed to resemble a loom. Cute, although we didn't see the loom stuff. All that aside, the booth is still cool: The floor in the center is a stylized map of the world with the little SmartWool man dressed in country-appropriate customs on the countries where the brand is sold. Made for a great comparison game between visitors and staff to determine which was the favorite little man. (The Canadian hockey player was pretty cool, as was the German with a beer stein.)

Related

Outdoor: Did you hear?…

For the week of March 1-7 >> Outdoor Retailer has postponed its OutdoorPreview event -- a pre-show buying forum for apparel manufacturers and retailers -- scheduled for June 7-9 in Chicago until further notice. As we reported on Nov. 29, 2004 (See SNEWS® story: "Outdoor Retailer ...read more

Fitness: Did you hear?...

>> The eighth annual American College of Sports Medicine's Health and Fitness Summit and Exposition is in Orlando, Fla., April 14-17 with a day-long pre-conference workshop on targeting inactive adults. Scheduled for April 14 from noon to 5 p.m. also at the Renaissance Orlando ...read more

Fitness: Did you hear?...

>> Com' on doooooown!!! That's the nearly infamous line that Bob Barker shouts out at the audience when members join the price-guessing action onstage on "The Price is Right" TV game show. We were waiting for a flight recently and glanced up at a TV on in the background in the ...read more

Fitness: Did you hear?...

>> The March 2004 issue of Smart Money magazine rated home gyms, with the True Strength 540 HG coming out on top with five stars (the magazine noted a "pleasing tubular look"), but was tailed closely by the Parabody GS6 with 4.5 stars. Next with four stars came the Hoist V5 (with ...read more

Fitness: Did you hear?...

>> Dave Taylor has been appointed North American sales manager for Bodyguard Fitness. Taylor originally joined Bodyguard a year ago, coming from Muscle Dynamics for the newly created position of eastern regional manager of commercial sales. Taylor had been at Muscle Dynamics for ...read more