Did you hear?...SF 49ers praise new FreeMotion training equipment in SF Chronicle Sports section

Strength equipment that uses cables got some free promotion with a huge photo on the cover of the San Francisco Chronicle recently along with glowing praise from San Francisco 49ers players.

Strength equipment that uses cables got some free promotion with a huge photo on the cover of the San Francisco Chronicle recently along with glowing praise from San Francisco 49ers players.


An above-the-fold photo showed players in the weight room of the newly revamped training facility for the football team pulling on cable arms of the FreeMotion Fitness Dual Cable Cross. Granted, unless you knew the brand's logo and style, it wouldn't be clear what company it was, but the concept was clear to all those sports readers: Tug on cables, and it'll get you fit.

The paper quoted 49er tackle Joe Staley, in the photo to the right, calling it "the best machine ever," although the writer only named the piece in print generically as a "dual cable cross."

"You can do a variety of different exercises on it," Staley told the Chronicle in a story published April 29, 2009. "We probably do 10 different exercises on it. We can work our core and abs and legs. If your goal is to have a home gym, you want to have this machine and a squat rack. That's all you need."

Also noted as part of the remodeling of the 20-year-old training facility were additions of racks of kettlebells, as well as exercise balls and elastic tubing.

Click here to see the entire story and more photos.

--Therese Iknoian


Did you hear?… FreeMotion Fitness fixing selector mechanism on Cable Cross arms in CPSC recall

FreeMotion Fitness has voluntarily recalled about 5,600 FreeMotion Cable Cross and Dual Cable Cross exercise machines after discovering the weighted arms could suddenly drop and hit users. The company worked several months to determine why. Working with the U.S. Consumer Product ...read more

Did you hear?...Cybex, FreeMotion, Ivanko at Costco.com

Been to Costco.com or taken a look at the New Year's resolution fitness section lately? Click here to take a look. You'll find, of course, all the usual suspects, including ellipticals, home gyms, weight sets, accessories and even "fitness rooms" -- all from the likes of Ironman, ...read more

Fitness: Did you hear?...

For the week of Feb. 8-14 >> In the ongoing infringement and false advertising lawsuit filed by Icon against Nautilus in the Utah District Court in August 2002, a five-day jury trial has been set for March 14. A final pre-trial conference is set for Feb. 15 with Judge Tena ...read more

Fitness: Did you hear?

>> Did you happen to read the Wall Street Journal on Dec. 7? The Love & Money column in the business section had the headline: Why Gym Memberships Make Me Sweat. Columnist Jeff Opdyke writes about his wife's occasional insistence she need some piece of equipment or a gym ...read more

SF Chronicle launching outdoor quarterly

On Dec. 5, the San Francisco Chronicle will be launching a new quarterly focused on outdoor lifestyle and recreation in the greater Bay Area. The quarterly will debut as a separate section in the paper and will be distributed to the Chron's 500,000 plus daily subscribers. In ...read more

Fitness: Did you hear?...

>> More on the new Amazon.com sporting goods shop. Nautilus won't be the only fitness manufacturer to be found there. That company is one that happened to send out a press release announcing the move, likely because it's public and has to make an announcement every time it turns ...read more

Fitness: Did you hear?...

>> A motion filed March 23 by Savvier Inc. asking the court to dismiss the trademark-infringement lawsuit brought against it by Nautilus in January was denied July 30 by the U.S. District Court, Western District of Washington, Seattle. Nautilus had alleged in the suit that the ...read more

Fitness: Did you hear?…

For the week of March 29 to April 4 >> Bill Howland, for 13 years a mainstay at IHRSA, has left the association to go back to business school. Most recently, he has been the director of government relations and public policy, but also kept track of most of the public relations ...read more

Fitness: Did you hear?...

>> Nautilus took a beating last week as the military uplift of the stock market began to crack a bit. The stock began its drop on Tuesday, closing at 11.19 after it had peaked on a gradual recovery climb to reach the high 15s earlier that day. By the end of the week, it was down ...read more