Did you hear?... Scottevest brand selling Dahlgren, for the love of it

Scottevest CEO Scott Jordan loved his Dahlgren socks so much that he decided to retail them through his company website -- even though the travel clothier doesn’t make them. What the heck?
Author:
Publish date:

When travel clothier Scottevest announced that it would begin selling Dahlgren Footwear socks on its website, we wondered if it meant a new direction for Scottevest and its tech-enabled apparel.

Scottevest, of course, isn’t an online retailer – it’s a manufacturer (albeit one that sells primarily direct-to-consumer) – and Dahlgren isn’t one of its brands. So what's going on?

“As much as we’d like to, we can’t make everything,” Scottevest founder and CEO Scott Jordan said in the press release announcing the deal. In his own travels, Jordan said he couldn’t find a better sock – so why not share Dahlgren’s product with his customers, even if the company didn’t make it.

“Scottevest is known for our outerwear – vests, jackets and hats – but we’ve never been able to say that we can dress you from head to toe,” Scottevest marketing director Thom O’Leary told SNEWS. “We’re trying to find products that could make that a reality – products that we could sell at retail, but ones that fit our message, ones that Scott wears and likes.”

With Dahlgren, Scott put the alpaca and merino wool socks to the full test, traveling several days with the same pair, washing them in hotel sinks, and giving them the stink smell test. And he did it all online – posting review videos on YouTube (see right) -- none of this while telling Dahlgren.

“Hopefully, they’ll be interested in allowing us to resell their brand,” Jordan says in one of the videos, posted in December 2010 before he contacted Dahlgren.

Dahlgren (www.dahlgrenfootwear.com) caught wind of the social media blitz when Scottevest customers started calling for the socks.

“It was completely out of the blue,” President Kris Dahlgren told SNEWS. “They have a great presence in the travel market, and that’s something we welcome.”

She said the arrangement is like any other retailer – Scottevest gets the socks at wholesale prices to sell at retail and profit on the website (www.scottevest.com). Dahlgren, too, has done a little bit of cross marketing by linking to the Scottevest videos on its website. O’Leary said the relationship could grow with some more cross-marketing opportunities. And Scottevest is looking for more outside brands to sell on its site – ones that get put to the test, we are sure.

“It helps us tell another aspect of the Scottevest story,” O’Leary said.

This isn’t the first time that SNEWS has run into manufacturers selling products other than their own. And with the ease of online retail, we think it might not be the last.

If you or any brand you know is dabbling in retail other than their own, let us know by dropping a note to snewsbox@snewsnet.com. Or if you have any opinions or comments about these kind of relationships, tell us what you think. And be sure to sound off in our latest SNEWS Reader Poll below.

-- David Clucas

Related

Outdoor: Did you hear?…

For the week of Oct. 5-11>> Lowe Alpine's northeast rep, Mike Fisher, had his home broken into the weekend of Oct. 2-3 and several 2004 samples of apparel and packs were taken. SNEWS® was told that the alleged thieves probably knew what they were looking for, stealing product ...read more

Did you hear?... Media selling out?

Eye on the Media: Is it just us, or does it appear that even the media -- the ones who used to be counted on for neutrality -- are selling out these days? At Outdoor Retailer Summer Market, the Sporting Goods Business (SGB) magazine displayed a full second cover that was nothing ...read more

Outdoor: Did you hear?…

For the week of Oct. 12-18>> Jim Clark, WaterMark's CEO, confirmed with SNEWS® on Oct. 18 that the company would be relocating some of its business functions to a new facility in Portland, Ore., in early 2005. He also confirmed that despite rumors to the contrary, WaterMark would ...read more

Fitness: Did you hear?...

>> A pilot program has been launched in North Carolina aimed at getting kids more fit, with the hope it can be a role model for other communities nationally. Researchers there – knowing no single approach, whether it's mandating physical education classes or eliminating soft ...read more

Fitness: Did you hear?...

>> A note about the Southern California fires: In Orange County -- the home of the likes of Iron Grip, Star Trac, VersaClimber and other fitness companies -- the fires north and south of them has so far meant not much more than smoke and ash everywhere … and some scary moments ...read more

Outdoor: Did you hear?...

>> SNEWS called Mike Egeck, president of The North Face, on Nov. 3 in response to several calls from retailers who noticed TNF product selling in the Costco in Boise, Idaho, over the weekend. Egeck confirmed that he was aware of the products, a Nuptse down vest and a fleece, ...read more

Outdoor: Did you hear?…

For the week of March 1-7>> Outdoor Retailer has postponed its OutdoorPreview event -- a pre-show buying forum for apparel manufacturers and retailers -- scheduled for June 7-9 in Chicago until further notice. As we reported on Nov. 29, 2004 (See SNEWS® story: "Outdoor Retailer ...read more

Outdoor: Did you hear?…

For the week of March 29-April 4>> For the second year in a row, the SIA.06 SnowSports Show is officially sold out, according to SnowSports Industries America (SIA). To date, more than 320,000 square feet has been sold with exhibitors on tap to showcase more than 750 brands at ...read more

Fitness: Did you hear?.

For the week of Dec. 14-20>> John Agoglia is no longer the editor for Club Industry's magazine, recently renamed and reformatted under his direction to Club Industry's Fitness Business Pro. Club Industry-parent Primedia has been cutting back staff at many of its publications ...read more