Despite Schoeffel CEO Peter Schoeffel proclaiming at an ispo press conference in February how important the woman's brand Klepper is to the company, Schoeffel is now discussing a possible sale of Klepper with "several interested parties," a company spokesman told SNEWS®. "But no final decisions have been made," the spokesman said. Other sources in Germany say a decision could be made by the middle of May about whether the brand stays in the Schoeffel family. At the ispo trade show, Peter Schoeffel had said, "I'm convinced Klepper fits alongside Schoeffel, and I'd do it (acquire it) all over again." He also said at that time that the company was optimistic that "we're on the right path" with the brand. This week, however, sources in Germany said that the company believes Klepper may do better in the fashion arena than it can in the sports arena, and that energies the company is putting into Klepper would be better spent on the growing Schoeffel brand.
Did you hear?... Schoeffel sells Klepper
Germany's Schoeffel has sold its women's brand Klepper, as SNEWS® recently said it was considering. Schoeffel, based in Schwabmuenchen, bought the brand in 1996 and as late as February was stating its full support of it as a part of the Schoeffel family. Times change. The new ...read more