A recent survey of parents of 4- to -14-year-olds, sponsored by REI, found that 88 percent of parents believe that participating in outdoor activities strengthens family relationships. The survey also found the 33 percent of those responding felt camping was the number one "great outdoor family experience," followed by hiking at 14.5 percent, biking at 13.3 percent and fishing at 12.8 percent. Factoring the results of the survey with information garnered from its own sales trends, as well as other travel and recreation surveys and attendance projections from the National Park Service, REI is predicting that families will be heading for forests, mountains and open spaces in record numbers this summer. Leisure Trends conducted the survey of 500 parents for REI.
REI Consumer Survey Points To Increase In Outdoor Activity
Recreational Equipment Inc. (REI) conducted a consumer survey in mid-October with RT Nielsen, to gauge how it could best respond to the consumer mood and needs this coming Holiday season. The results of the survey, shared with the public Nov. 6, reveal that 70 percent of the ...read more