Did you hear?... REI launces it's own brand of OXT apparel

Responding to a 25-percent sales increase during the past two years in a category REI has dubbed, Outdoor Cross Training (OXT), the company has launched its own brand of OXT apparel.

Responding to a 25-percent sales increase during the past two years in a category REI has dubbed, Outdoor Cross Training (OXT), the company has launched its own brand of OXT apparel, including Baja Shorts, PowerDry Tee, REI Bra Top, OXT Shell Jacket, Power Stretch Pullover, and Power Stretch tights. Not surprisingly, Julie Baxter, REI's director of merchandising has predicted that OXT equipment sold to folks who participate in a variety of activities including trail running, fast packing, cycling, rock climbing, skiing, and snowboarding, will be the company's fastest-growing category this year. In addition, REI is hosting Outdoor Cross Training and Conditioning clinics at all 59 of its retail locations on March 2 as well as providing information in its Learn and Share section of www.rei.com. SNEWS® View: And we still get emails from readers who try to tell us fitness doesn't sell. Folks, OXT, by any other definition, is fitness. We've been saying for two years (and it's the reason we also launched SNEWS® Fitness) that outdoor and fitness are markets that cross-pollinate and are doing so more and more.


Did you hear?... Nike ACG launches its own brand web site

Nike ACG has launched its own brand web site at www.nikeacg.com. The flash-based site will serves as a platform for information about ACG outdoor footwear, apparel and equipment and the sources of its inspiration. "The site allows ACG to communicate in a deep, meaningful way with ...read more

Did you hear?... Hi-Tec Sports Plc buys distribution of its own brands in Italy

Hi-Tec Sports Plc has bought the distribution of its own brands in Italy by paying 500, 000 Euros (USD $502,000) goodwill for the acquisition of its former distributor. The company‘s new Italian subsidiary will be run by Dennis Dotto, a former Benetton Group executive who more ...read more

Did you hear?... REI announces its 2001 Vendor Partnership Awards

REI has announced its 2001 Vendor Partnership Awards, with the overall Vendor Partner of the Year grand prize recognition going to Cascade Designs. The annual award serves to pay tribute to three vendors and one overall best vendor that REI believes represent the best of those ...read more

Outdoor: Did you hear?...

>> Timberland retail employees and customers from around the world are kicking off a global 2003 Earth Day community service initiative April 22. More than 100 service projects will take place across the globe from Maine to Munich, from Tokyo to Toronto. Projects will represent a ...read more

Did you hear?... Meindl unveils its own technical sock collection

German shoe and boat manufacturer Meindl has unveiled its own technical sock collection, with first deliveries expected in February. The company will start with four styles, including the Revolution Teflon, Revolution, Trekking, and a Liner. With this collection, Meindl has cut ...read more

Outdoor: Did you hear?…

For the week of April 19-25 >> On the 35th anniversary of Earth Day, more than 5,000 Timberland employees, business partners and consumers volunteered in community service projects in 24 countries. On April 22, they generated approximately 30,000 hours of service, benefiting more ...read more

Outdoor: Did you hear?...

>> SNEWS called Mike Egeck, president of The North Face, on Nov. 3 in response to several calls from retailers who noticed TNF product selling in the Costco in Boise, Idaho, over the weekend. Egeck confirmed that he was aware of the products, a Nuptse down vest and a fleece, ...read more

Outdoor: Did you hear?…

For the week of March 8-14 >> One new technical apparel company, Westcomb, from Vancouver, British Columbia, showed up at Outdoor Retailer Winter Market, holing up in a small room in the Marriot and enticing buyers and media to come take a look-see (we didn't mention the company ...read more

Outdoor: Did You Hear?...

>> Hats off to the Outdoor Retailer trade show team! Though exact details are sketchy SNEWS has learned that as an added perk for qualified retailers (that means you have to have a retailer badge or no go), OR will offer free wireless access in the Retailer Lounge located in ...read more