Did you hear?...Reaping the rewards of the country's "lardy lifestyle" - SNEWS

Did you hear?...Reaping the rewards of the country's "lardy lifestyle"

Despite the woe-is-us over America's expanding waistlines, certain business segments seem to be profiting from the "lardy lifestyle," as it was described in a recent statement by Ibis World.
Author:
Publish date:

Despite the woe-is-us over America's expanding waistlines, certain business segments seem to be profiting from the "lardy lifestyle," as it was described in a recent statement by Ibis World.

Cashing in on the portly state of the country are clubs, weight loss centers, clever fast food outlets and other lose-weight-fast gizmos and come-ons, said George Van Horn, senior analyst with Ibis World (www.ibisworld.com), publishers of business intelligence.

Among those segments that are, will be or could be making hay are gyms and the fitness sector. Gyms have already seen large membership growth, he said.

"Lifting free weights is the number one fitness activity in the U.S., and health clubs offering personal trainers, and adding yoga and spa services to their programs have been particularly successful in attracting new members," Van Horn said in a statement. "Another element of the industry which has emerged into a major trend is women-only centers, which have attracted a new clientele who had previously shunned joining a gym or fitness center."

In the future, Ibis World analysts have said they believe the industry will shift its focus from its core market of 18- to 34-year-old middle-income earners toward older patrons, women and even teenagers. "The rising number of older people joining health clubs has been one of the central factors in fitness centers' growth in recent years," said Van Horn, "And our aging population means that those numbers are set to rise exponentially. Already around 20 percent of the country's 44 million health club members are over 55 -- an increase of 320 percent from the early 1990s."

One factor that will negatively affect the industry in coming years is the decline in our leisure time. According to the International Labor Organization, Americans work an average 1,820 hours in a year. Only the Japanese work as hard, while workers in major European economies put in between 1,300 and 1,800 hours in a year on average.

"And with U.S. executives working an average eight hours every weekend, finding the time to commit to exercise is proving tough," Van Horn explained. "The fitness industry is hoping that the growing number of people wanting to restore balance to their lives by spending less time at work will mean more time will be devoted to exercise, but only time will tell."

Related

Fitness: Did you hear?...

>> A note about the Southern California fires: In Orange County -- the home of the likes of Iron Grip, Star Trac, VersaClimber and other fitness companies -- the fires north and south of them has so far meant not much more than smoke and ash everywhere … and some scary moments ...read more

Fitness: Did you hear?…

>> Uncle Sam may have collected a chunk of change on Tax Day, but Bally Total Fitness tried to soften the blow for taxpayers by opening all its club doors April 15 free of charge. The promotion was part of a nationwide effort to encourage people to work out their tax day ...read more

Fitness: Did you hear?…

>> The CNN Effect strikes: Don't know what that is? Suppose it could also be called the Fox News Effect or the MSNBC Effect. It's where everybody is too glued to the tube to do anything, including shopping. According to one fitness retailer in the Northwest who chatted with SNEWS ...read more

Outdoor: Did you hear?...

>> Patagonia has been named one of the top 50 Best Small & Medium Companies to Work for in America. The list was made public on June 28 before 12,000 human resource (HR) professionals at the Society for Human Resource Management’s (SHRM) 56th Annual Conference & Exposition in New ...read more

Fitness: Did you hear?…

For the week Oct. 26 to Nov. 1>> Have you seen the Tom Hanks movie, "The Terminal," where a visitor from a make-believe Eastern country gets held in the JFK airport because his country had a military coup while he was in the air and it basically doesn't exist? In the opening ...read more

Outdoor: Did you hear?...

>> Montrail is rocking the house in Europe with sales up nearly 350 percent over last year. While we can't report sales figures to you, we can assure you we've verified the numbers, and they are as stated. Part of the increase is attributed to the addition of sales to Russia. ...read more

Fitness: Did you hear?...

For the week of June 1-6>> Fitness specialty retail in the Phoenix area is still growing: At Home Fitness is building out its second location in Chandler, Ariz., which already has its sign out and is even listed in the new area phone book AND has been fielding a handful of daily ...read more

Outdoor: Did you hear?…

>> Canadian outdoor adventurer extraordinaire Will Gadd flew into the record books by flying rim-to-rim across the Grand Canyon in his paraglider. Gadd launched 15 miles southwest of Grand Canyon Village using a truck-mounted tow system. After riding thermals to an altitude of ...read more

Outdoor: Did you hear?…

For the week of Oct. 12-18>> Jim Clark, WaterMark's CEO, confirmed with SNEWS® on Oct. 18 that the company would be relocating some of its business functions to a new facility in Portland, Ore., in early 2005. He also confirmed that despite rumors to the contrary, WaterMark would ...read more