Did you hear?... Paul Kirwin and Kirwin Communications launch viral video for outdoor market

Paul Kirwin and Kirwin Communications have launched what they believe is the first ever viral video for the outdoor market -- www.brunton.com/video.php -- to promote Brunton's new Solar Port 2.2.
Author:
Publish date:
Updated on

Paul Kirwin and Kirwin Communications have launched what they believe is the first ever viral video for the outdoor market -- www.brunton.com/video.php -- to promote Brunton's new Solar Port 2.2. SNEWS® was given a sneak preview to get our take, so we shared the link with a number of industry media veterans of both the male and female persuasion. Results were split evenly down the middle. The Deliverance theme made most, though not all, of our male reviewers chuckle and our Southern gentleman thought that it was funnier than a rooster wearing socks -- or something to that effect. Our female viewers were not so kind, some taking offense to the way the woman was portrayed, others simply taking offense to the fact anyone would spend money producing something so stupid. We men who liked it are feeling really simple right now. Kirwin told us that the split and passionate response was exactly what was expected and they're hopeful that, love it or hate it, the video will get passed around, and that's exactly the goal. Bottom line (no pun intended, really) is that Brunton wanted an edgy video and they got it from the Kirwin team. Frankly, after watching it, we can't look at an electric toothbrush in quite the same way anymore.

Related

Outdoor: Did You Hear?...

>> Primedia -- Powder Magazine's parent company -- has officially removed the "for sale" sign Powder has worked under for the last year. The decision comes at a time when Primedia's ASG (Action Sports Group) is moving to develop its portfolio which currently consists of 13 ...read more

Outdoor: Did You Hear?...

>> Hats off to the Outdoor Retailer trade show team! Though exact details are sketchy SNEWS has learned that as an added perk for qualified retailers (that means you have to have a retailer badge or no go), OR will offer free wireless access in the Retailer Lounge located in ...read more

Outdoor: Did you hear?…

For the week of Oct. 12-18 >> Jim Clark, WaterMark's CEO, confirmed with SNEWS® on Oct. 18 that the company would be relocating some of its business functions to a new facility in Portland, Ore., in early 2005. He also confirmed that despite rumors to the contrary, WaterMark ...read more

Outdoor: Did you hear?...

>> Outdoor Industry Foundation, the non-profit arm of Outdoor Industry Association (OIA), has partnered with the National Park Foundation to promote an online program for consumers to purchase a National Park Pass. The $50 pass covers the 388 parks (most of which require an ...read more

Outdoor: Did you hear?...

>> There, in a USA Today feature on Dec. 5, titled "Great gifts for people on the go," is a plug for a reversible microfiber travel vest from Travelsmith.com that is just priceless and leaves us wondering what the article's author Kitty Bean Yancey was smoking at the time. After ...read more

Outdoor: Did you hear?…

For the week of March 8-14 >> One new technical apparel company, Westcomb, from Vancouver, British Columbia, showed up at Outdoor Retailer Winter Market, holing up in a small room in the Marriot and enticing buyers and media to come take a look-see (we didn't mention the company ...read more

Outdoor: Did you hear?…

For the week of March 15-21 >> 3point5 has given its website -- www.3point5.com -- a makeover. It's built an area called the "sales floor" to sell the incentives, brands on board and the ones coming up to the retail staff. In rebuilding the site, it said it is providing more ...read more

Outdoor: Did you hear?...

>> Despite rumors to the contrary, Outdoor Retailer show management confirmed with SNEWS that Winter Market remains a four-day show. Outdoor Retailer Trade Show Director Peter Devin told SNEWS that, "while there is strong interest in exploring a three-day show, there is by no ...read more

Outdoor: Did you hear?...

>> Time is running out to register for the upcoming Outdoor Industry Association Rendezvous, being held Oct. 2-5 at the Vail Cascade Resort & Spa in Vail, Colo. SNEWS has just checked the attendee list which is quite impressive, as is the lineup of speakers and seminars, ...read more