Eric Merk, president and CEO of InSport International Inc., has announced that Portland-based Parsley Brouwers, a full-service agency specializing in branding, advertising and design communications, has been named the agency of record for the apparel manufacturer. The effort will be a complete brand strategy campaign, which includes a new identity, full range of marketing collateral, packaging, retail systems, sales support tools, advertising, public relations, Internet, and media services.
Wolverine names Martin|Williams Agency of Record
Martin|Williams Advertising, a full-service brand activism agency, was named agency of record for Wolverine, an industry leader in footwear and apparel. Martin|Williams will provide strategic marketing and creative services for the Wolverine brand including its work, outdoor, ...read more