Outside magazine told SNEWS® today that it is donating $50,000 to the Conservation Alliance during a special ceremony at Outdoor Retailer Summer Market on Friday, Aug. 10.
Outside will present the $50,000 check to the Conservation Alliance, a non-profit organization of outdoor businesses that supports efforts to protect wild places throughout North America for their habitat and recreational values, at the Conservation Alliance breakfast.
In April, Outside kicked off a special environmental newsstand initiative committing newsstand sales revenue from that issue to the Conservation Alliance. The $50,000 donation was made up of a portion of this issue’s newsstand sales, SNEWS® was told.
SNEWS® View: This is a perfect example of putting your money where your mouth is. Outside has, as its tagline states, been about the world outside. This donation to an outstanding organization, as the Conservation Alliance is, is a bold statement of support for the world outside that Outside, and the rest of the outdoor industry for that matter, depends on for economic survival. Our team is standing in applause already.