Did you hear?...Outlast Technologies, Inc. USA and CF Ploucquet GmbH Germany have inked an agreement to launch a joint venture company

In a move intended to increase Outlast's presence in Europe, Outlast Technologies, Inc. USA and CF Ploucquet GmbH Germany have inked an agreement to launch a joint venture company.

In a move intended to increase Outlast's presence in Europe, Outlast Technologies, Inc. USA and CF Ploucquet GmbH Germany have inked an agreement to launch a joint venture company, Outlast Europe GmbH. The new company, based in Heidenheim, Germany, will market and sell all Outlast products throughout Europe. CF Ploucquet has been Outlast's European partner for more than five years producing coated and laminated phase change materials for various applications. "By creating this joint venture, we now have a sales team in place that will cover more then 15 countries throughout Europe, reinforcing our activities in the apparel, footwear, home furnishing, uniform, workwear and medical markets," said Dirk Keunen, European Sales and Marketing Manager for Outlast. Additionally, Outlast expects the joint venture to provide increased emphasis on research and development as Outlast leans on Ploucquet's textile expertise. SNEWS® View: All well and good, but does this mean someone is now actually going to be able to explain to the trade and then to the consumers what in the heck phase change really means? We hope so, because it is still a product category that retailers -- you know, the ones actually trying to sell the product? -- can't get their arms around in terms of understanding. And until retailers begin to understand what it will and won't do, what hope do consumers have? Exactly!


Lowa, Schoeffel team up for joint company stores in Germany

Outdoor shoe specialist Lowa and technical apparel company Schoeffel are teaming up to open a chain of Schoeffel-Lowa franchise stores in Germany that will sell a wide range of both company's products. The first store -- slated to open in November in the Frankfurt region with ...read more

Did you hear?... Woolrich unveils joint venture with Discovery Channel

If you witnessed folks trolling around the Outdoor Retailer show floor in possession of tiny, cute stuffed wild animals, you were witness to the unveiling of Woolrich's joint venture with the Discovery Channel. Woolrich has designed a line it is dubbing "Discovery Channel Quest" ...read more

DuPont becomes equity partner of Outlast

DuPont Textiles and Interiors (DTI) and Outlast today announced that the two companies had formed an equity alliance partnership. As part of the agreement, DTI has acquired a minority interest in Outlast. Tim Dummer, the global business manager for DTI overseeing the ...read more

Did you hear?... Outlast reorganizes management and staff

In keeping with its technology -- that is, phase change material -- Outlast has decided it needs to phase in a company change of its own through reorganization of management and staff. According to CEO George Cattermole, some positions have been eliminated, some new ones created, ...read more

Outlast Files Infringement Lawsuit Against Frisby … Again.

Outlast Technologies, Inc., a Boulder, Colorado-based company that makes temperature regulation materials for foams and fabrics, filed patent infringement lawsuit in the Federal District Court of Colorado against Salem, N.C.-based Frisby Technologies, Inc., a thermal management ...read more


Did You Hear? Adidas backs new venture investment and development firm called Hydra Ventures

The Adidas Group recently agreed to fully back recently launched Hydra Ventures, a new venture capital firm focusing on creating brands in apparel, footwear and sports-related areas. The Hydra Ventures website, (www.hydra-ventures.com), stated the firm is not limited by where it ...read more

Wolverine Worldwide Announces Joint Venture In India

ROCKFORD, Mich. -- Wolverine Worldwide (NYSE: WWW) today announced the formation of a joint venture with Tata International to market footwear and apparel in India. The new joint venture will initially be responsible for the wholesale distribution of Wolverine Worldwide's Merrell ...read more

Did you hear?... Europa Sportartikel GmbH renamed Fischer + Loeffler GmbH

Europa Sportartikel GmbH, the organizationg behind the two Austrian companies Fischer and Loeffler, has renamed itself Fischer + Loeffler GmbH since it has been focusing more and more on these two companies. The name change was effective Oct. 1. ...read more

Outlast purchases Frisby assets in bankruptcy auction

Outlast Technologies, Inc. acquired most of the remaining assets of Frisby Technologies for $455,000 in a bankruptcy court auction that closed May 18. The assets include various technology licenses, Frisby's Thermasorb trademarks, logos and associated website, Frisby's company ...read more