The Outdoor Industry Association reported today that it will have received a record $545,078 from Outdoor Retailer Summer Market and Winter Market proceeds, and a minimum of $50,000 of in-kind donations, mostly in the form of advertising placement and other support from both the Outdoor Retailer trade show and the magazine by the end of 2001. SNEWS® View: While significant in size, the real story is not the amount of cash Outdoor Retailer's trade shows contribute to the Outdoor Industry Association (OIA), but the fact that this amount now only represents a little over 30 percent of OIA's operating budget of $2 million. It wasn't long ago that Outdoor Retailer dollars made up the vast majority of the operating budget of the association. OIA president Frank Hugelmeyer told SNEWS®, "The object of the organization is to diversify the funding." Where does the other $1.45 million come from? Product sales -- including surveys, special reports, etc -- membership dues, foundation grants, and more. Nicely done OIA!