Nike ACG will open a concept shop at the Tigne ski resort in the French Alps on Dec. 11. Massimo Giunco, Nike's senior corporate communications manager there, told SNEWS® it will be the first shop at a ski resort in Europe. "We are trying to have a sustainable growth for ACG in Europe," Giunco said. "And this initiative could give some credibility to the brand and gain success in this category." He said other shops are planned for this winter at other resorts, but nothing is firm yet.
Did you hear?... Falke introduces concept Sock Shop
Socks as destination shop: Falke of Germany introduced a concept Sock Shop last year at Sport Scheck in Cologne and Sport Behrens in Hamburg for its "ergonomic sport system," and the company had a 50 percent increase in sock sales there over the previous year, although it didn't ...read more