Nike ACG will open a concept shop at the Tigne ski resort in the French Alps on Dec. 11. Massimo Giunco, Nike's senior corporate communications manager there, told SNEWS® it will be the first shop at a ski resort in Europe. "We are trying to have a sustainable growth for ACG in Europe," Giunco said. "And this initiative could give some credibility to the brand and gain success in this category." He said other shops are planned for this winter at other resorts, but nothing is firm yet.
Did you hear?... Nike ACG launches its own brand web site
Nike ACG has launched its own brand web site at www.nikeacg.com. The flash-based site will serves as a platform for information about ACG outdoor footwear, apparel and equipment and the sources of its inspiration. "The site allows ACG to communicate in a deep, meaningful way with ...read more