Did you hear?... Nike ACG to open concept shop at Tigne ski resort in the French Alps

Nike ACG will open a concept shop at the Tigne ski resort in the French Alps on Dec. 11.
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Nike ACG will open a concept shop at the Tigne ski resort in the French Alps on Dec. 11. Massimo Giunco, Nike's senior corporate communications manager there, told SNEWS® it will be the first shop at a ski resort in Europe. "We are trying to have a sustainable growth for ACG in Europe," Giunco said. "And this initiative could give some credibility to the brand and gain success in this category." He said other shops are planned for this winter at other resorts, but nothing is firm yet.

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