Did you hear?... Nike ACG launches its own brand web site

Nike ACG has launched its own brand web site at www.nikeacg.com.

Nike ACG has launched its own brand web site at www.nikeacg.com. The flash-based site will serves as a platform for information about ACG outdoor footwear, apparel and equipment and the sources of its inspiration. "The site allows ACG to communicate in a deep, meaningful way with the outdoor community," said Rob Mitchell. "Nike has so many stories to tell from a design and product development perspective, and ACG specifically has a rich community of partners, athletes and employees that inspire us. The web is an excellent medium for us to share these stories." Fall '02 product information will lead off with a primary focus on the company's new Oregon Series. Visitors can also read the latest from the Ford Gorge Games and profiles on Nike partners, professional athletes and employees. Interested buyers can purchase product from ACG's online shop, which is powered by Altrec.com, or by visiting their local Nike ACG dealer listed in the dealer locator. Expanded content, features and functions will follow in coming months.


Did you hear?... SmartWool launches its new web site

SmartWool, has launched its new web site. Visitors to the new www.smartwool.com are led through the site categories by the "Wool Guy," an animated version of SmartWool's longtime cartoon ambassador. ...read more

Did you hear?... REI launces it's own brand of OXT apparel

Responding to a 25-percent sales increase during the past two years in a category REI has dubbed, Outdoor Cross Training (OXT), the company has launched its own brand of OXT apparel, including Baja Shorts, PowerDry Tee, REI Bra Top, OXT Shell Jacket, Power Stretch Pullover, and ...read more

Did you hear?... Toko USA's web site has been updated

Toko USA's web site -- www.TokoUS.com -- has been updated. Visitors to the Toko USA web site can take a factory tour, see a Research and Development presentation, download waxing manuals, request a free interactive Wax Clinic CD, meet the Toko Tech Team, view wax recommendations ...read more

Did you hear?... Nike ACG media event sports flannel show

Even jaded journalists can have a little fun. At a Nike ACG media event in the Portland area Oct. 18-21, a couple of dozen scribes from around the world took part in the (leave it to Nike) "ugliest flannel shirt contest," complete with tongue-in-cheek moderation by attending ...read more

Did you hear?... Nike ACG to be the official apparel and footwear partner of the Gorge Games

Nike ACG has signed a three-year sponsorship agreement to be the official apparel and footwear partner of the Gorge Games. Under the agreement, Nike ACG will outfit top Ford Gorge Games competitors, as well as NBC and OLN broadcast talent and event staff. The weeklong sport and ...read more

Nike ACG backing away from the U.S. specialty market

Nike ACG is not shutting down, despite rumors to the contrary, fueled in part by the company's decision to pull out of Outdoor Retailer Winter Market in 2005. Nike is, however, shifting its Nike ACG business focus here in the U.S. According to Nate Tobecksen, communications ...read more

Did you hear?... GSI Outdoors is online with an all-new Web site

GSI Outdoors is online with an all-new Web site -- www.gsioutdoors.com. According to Marty Heister, information on all GSI products including the company's Outside-Inside Décor Collection can be found on the new site. ...read more

Did you hear?... Nike ACG to open concept shop at Tigne ski resort in the French Alps

Nike ACG will open a concept shop at the Tigne ski resort in the French Alps on Dec. 11. Massimo Giunco, Nike's senior corporate communications manager there, told SNEWS® it will be the first shop at a ski resort in Europe. "We are trying to have a sustainable growth for ACG in ...read more

Outdoor: Did you hear?...

>> The June 11 Wall Street Journal placed climbing and the bolting controversy on the front page. In an article by Dean Starkman, titled "Bolts in Rocks Have Climbers Screaming From Mountaintops (click here to read) the author states, "Whether to bolt or not is a smoldering ...read more