If you're like most folks, when you think of Nevada, you think of gambling, and night clubs. But the Nevada Commission on Tourism is launching a $1.5 million advertising campaign to attract folks who would never consider stepping foot in a casino with a "Nevada, Bring It On" promotion. Advertisements will be appearing in Blue, Outside and National Geographic Adventure through June, targeting -- for want of a better category term -- adventure travelers. One ad the SNEWS® team saw recently, says, "We test things here. Like you, for example," and shows a person sprawled out on a rocky hillside with a mountain bike lying nearby. SNEWS® view: This is the state's first ad campaign ever that doesn't even mention the words casino or gambling somewhere in the message, and that is significant. With tourism dollars dropping in traditional venues, Nevada apparently finally noticed it is the seventh-largest state but with only the 35th largest population mass -- Translation: lots of wide-open spaces for recreating. And, since Americans are leaning more toward outdoors and recreation since Sept. 11, it's a natural marketing plan to try to tap into that spirit. It's apparently working. According to reports, the call volume on the Commission's 800 number is up 85 percent since the first ads hit magazine pages in mid-January, and the Web site is seeing nearly double the traffic.
Nevada Commission on Tourism Announces New Adventure Competition -- Nevada Passage Wide Open
CARSON CITY, Nev., March 10 -- The Nevada Passage Wide Open is a new adventure competition being launched by the Nevada Commission on Tourism (NCOT) in Winnemucca May 6-7.The "Wide Open" event features human-powered competitions including mountain-bike racing on the "Bloody Shins ...read more