Did you hear?... Merrell continue to expand a kids footwear program

Merrell continue to expand a kids footwear program begun two years ago by adding "My First Merrells" targeting newborns ages 3 to 6 months.

Merrell continue to expand a kids footwear program begun two years ago by adding "My First Merrells" targeting newborns ages 3 to 6 months. Set to hit store shelves for Holiday 2002, the new footwear will feature a Merrell soft, silky pigskin upper with removable footbed, elastic sides, and a hook and loop closure at the back. The shoes will retail for $25. "Even the littlest people deserve to feel the comfort of Merrell shoes," says Mary Schoenborn, product manager for Merrell Kids. SNEWS® View: Ummm, like a newborn really cares about the comfort of a shoe? Puleeeze! Let's call this product launch what it really is -- Grandma bait! My First Merrells is all about business and it's yet another strong move by the Lavertue-led team. The kids business now represents 11 percent of Merrell's total U.S. business according to the company. As relatives and Grandmas hit the stores this holiday season, they'll see well-made footwear that's just too cute to bypass and, quicker than you can say "awww, ain't that just cute," Merrell will be ringing up more sales.


Outdoor: Did you hear?...

>> Timberland retail employees and customers from around the world are kicking off a global 2003 Earth Day community service initiative April 22. More than 100 service projects will take place across the globe from Maine to Munich, from Tokyo to Toronto. Projects will represent a ...read more

Did you hear?... Merrell just keeps rolling in the accolades

Merrell just keeps rolling in the accolades. On page 10D of today's USA Today, columnist Olivia Barker wrote, "Sure, the official gear comes from Roots. But Olympic visitors queuing up to buy Team USA Togs are first slipping on shoes from Merrell -- the Games' unofficial ...read more

Did you hear?... Merrell established as separate operating unit of Wolverine

Merrell Performance Footwear has been established as a separate operating unit of Wolverine World Wide. The new business structure will be headed by Merrell President Jacques Lavertue, who will report directly to Tim O'Donovan, Wolverine's president and CEO. ...read more

Outdoor: Did you hear?…Horny Toad launches Wear It and See Guarantee program, plus Teva, Columbia, Merrell, Roswell Brayton Sr., Hooked on the Outdoors, Dick's, Isis, ispo, Timberland

For the weeks of Nov. 22-Dec. 5 >> Advertising Age magazine named Merrell as one of its 2005 "Marketing 50" winners, which recognizes 50 top brands for their consumer appeal and marketing excellence in product design and development, research, retail partnerships and media ...read more

Did you hear?... Merrell boosts the sales of Wolverine to record levels

Under the guidance of company president Jacques Lavertue, Merrell boosted the sales of Wolverine World Wide Inc., to record levels -- $720.1 million, up 2.7 percent from $701.3 reported in 2000. In fact, for 2001, Merrell's sales alone increased 35 percent to $137 million, making ...read more

Fitness: Did you hear?...

>> Fattest cities unite! Southern belt wins in the need to loosen belts. The federal Centers for Disease Control and Prevention in Atlanta, Ga., recently released its list of the five fattest major cities in America. According to the CDC, you may be in the blubber belt if you ...read more

Outdoor: Did You Hear?...

>> Indigo Equipment has added veteran designer and outdoor athlete Pete Hill to the Indigo design group. Hill, who is responsible for designing Indigo’s current line of backcountry packs, will formally join the company as a third partner beginning March 1. Hill's 25 years of ...read more

Did you hear?... Merrell honored with Brand of the Year Award

It's been a very, very good year for Merrell and company president Jacques Lavertue. Today, the company was honored with the Brand of the Year award presented by Footwear Plus magazine. In addition, Merrell won an award for its innovative use of Gore-Tex fabrications in a variety ...read more

Outdoor: Did you hear?…

For the week of March 22-28 >> This customer needs to be cloned and distributed! On Feb. 21, Leki received a surprise letter at corporate, from a fan of its trekking poles, along with a $20 check, made out to Leki. The letter stated: "Enclosed you'll find a check for $20. After ...read more