Former Marin Mountain Bikes president Matt Lyon has purchased the assets of Hydrapak, Inc., from Bell Sports. Bell separated Hydrapak from the Blackburn label last year. The first product line under the new management will be at retail in Spring 2002, and Lyon has already established a sales network of 30 sales representatives throughout the United States. The company is currently shipping remaining 2001 inventory, and will begin shipping its newly introduced product line in January. Hydrapak, will be headquartered in Berkeley. For more information, 510-549-0559. SNEWS® View: The second chunk of Bell's former holdings is sold. The big question here: Can Hydrapak shed its low-end image and compete with the big players in hydration?
Did you hear?... Paddlesport Publishing Inc. signs agreement to purchase assets of Kayak magazine
Paddlesport Publishing Inc. (PPI), publishers of Paddler, Paddle Dealer and The Drake magazines, have signed an agreement to purchase the assets of Kayak magazine, with plans to publish its newest title twice yearly in the spring and fall. Terms of the agreement were not ...read more