Mark Tedeschi, co-founding partner of Meridian Communications, a public relations firm in the outdoor industry, has departed to launch True North, a full-service marketing communications and brand-building firm targeting brands in the sporting goods and outdoor sectors. Sue Killoran, formerly at Tecnica, and Garff Hubbard have joined Tedeschi. True North has launched with a strong roster of clients including Kamik performance outdoor footwear, Tecnica ski and hiking, Volkl skis, snowboards and tennis racquets, Tubbs Snowshoes, Asics athletic footwear and apparel, INCHworm children's footwear, Nalgene, and J Shoes, a UK-based fashion footwear company launching in the US for the Spring 03 season.
Did you hear?... Mark McCarroll to leave Osprey
Mark McCarroll, Osprey's customer service manager, will be leaving the company after eight years to head up the Recreation Department at the University of California, Santa Cruz. Taking on the task of filling Mark's shoes is Phil Schmitt, who has worked in all aspects of customer ...read more