Did you hear?... Marin Mountain Bikes changes name to Marin Bikes

Marin Mountain Bikes is changing its name to Marin Bikes to better reflect the company's continuing evolution and a more diverse product offering for 2003.
Author:
Publish date:

Marin Mountain Bikes is changing its name to Marin Bikes to better reflect the company's continuing evolution and a more diverse product offering for 2003. In support of the name change, Marin Bikes is launching a new marketing campaign at Interbike 2002. Marin will unveil a new logo that will be featured in the company's redesigned booth, a national print ad campaign, web site, hang tags, bike decals and P.O.P program. Marin is also offering retailers a new competitive sales program that maximizes incentives and discounts. Marin's new campaign will feature the tag line, "Do the Math," which emphasizes the value derived from Marin's 2003 expanded road product line as well as the quadratic equation for the new Quad full suspension technology. The ads will run in consumer and trade cycling publications beginning in September.

Related

Fitness: Did you hear?...

>> More on the new Amazon.com sporting goods shop. Nautilus won't be the only fitness manufacturer to be found there. That company is one that happened to send out a press release announcing the move, likely because it's public and has to make an announcement every time it turns ...read more

Outdoor: Did you hear?...

>> John Kirsch Jr., president of Sportif USA, was in a dirt bike accident on Feb. 14. Kirsch, 37, suffered a severe spinal injury and a collapsed lung and is currently listed by the hospital in fair condition. During Kirsch's recovery, Sportif's executive management team has ...read more

Fitness: Did you hear?...

>> The March 2004 issue of Smart Money magazine rated home gyms, with the True Strength 540 HG coming out on top with five stars (the magazine noted a "pleasing tubular look"), but was tailed closely by the Parabody GS6 with 4.5 stars. Next with four stars came the Hoist V5 (with ...read more

Outdoor: Did you hear?...

>> GERMANY -- Gert "Ma" Boyle, chairwoman and advertising icon of Columbia Sportswear, was awarded the first ispo Lifetime Achievement Award on Feb. 2. Boyle and her son and company president Tim Boyle flew directly from Outdoor Retailer Winter Market to the Munich-based ispo ...read more

Outdoor: Did you hear?...

>> REI will open a store in Folsom, Calif., in November 2003. It will be REI’s third store in the Sacramento area and the 11th in Northern California. A new store in San Francisco’s South of Market neighborhood will precede it in October. The 22,500-square-foot store will be in ...read more

Outdoor: Did you hear?...

>> Panoptx and L.L. Bean are loving the New York Times right now. In the June 8 Sunday Style page, the Times ran a Father's Day gift story with the tag: "Even if the paterfamilias can't find the Diaper Genie, Dad's bound to appreciate a Father's Day gift with maximum utility." ...read more

Outdoor: Did you hear?...

>> Johnson Outdoors Inc. (Nasdaq: JOUT) has received a nonbinding proposal to acquire outstanding shares of the company for a cash price of $18 per share. The proposal from Samuel C. Johnson (majority shareholder and director of Johnson Outdoors) and Helen Johnson-Leipold ...read more

Outdoor: Did You Hear?...

>> Hats off to the Outdoor Retailer trade show team! Though exact details are sketchy SNEWS has learned that as an added perk for qualified retailers (that means you have to have a retailer badge or no go), OR will offer free wireless access in the Retailer Lounge located in ...read more