Did you hear?...L.L. Bean creating a theme park adventure center

According to articles from both the Associated Press and Portland Press Herald, L.L. Bean is planning on developing a theme park adventure center near its Freeport, Maine, flagship store.

According to articles from both the Associated Press and Portland Press Herald, L.L. Bean is planning on developing a theme park adventure center near its Freeport, Maine, flagship store. The project will feature lodging and dining facilities, and feature activities such as biking, fishing, kayaking, rock climbing and snowshoeing. It will be built on 700 acres that the company owns about one mile from its store.

L.L. Bean is, it appears, seeking to capitalize on and generate more store traffic and hopefully drive sales using a model that both Cabela's and Bass Pro Shops have found successful. L.L. Bean will use, the reports stated, its experiences gleaned from years of running its Outdoor Discovery Schools program in the adventure park's development. According to the Associated Press story, company representatives insist that their planned development is in no way a response to Cabela's recently announced plans to develop a 125,000-square-foot store in Scarborough -- 25 miles from Freeport.


Did you hear?… L.L. Bean expanding retail and distribution space

L.L. Bean has grown significantly from its roots as a one-room operation in 1912 selling one product. And now, the 94-year-old company is embarking on its largest expansion project in its history, planning to open five new stores in the Northeast and expand its retail space and ...read more

L.L. Bean approaches 30 years of making adventure accessible

When Debbie MacLagan walked into the L.L. Bean store in Freeport, Maine, she had no idea that within an hour she would be casting a fly rod for the first time. But, about 20 minutes after registering for a Walk-On Adventure at an in-store kiosk, a shuttle picked up MacLagan and ...read more

Did you hear?... L.L. Bean awards grant to ACA

L.L. Bean has awarded the American Canoe Association (ACA) a grant to enable the association to fund its new Club Fostered Stewardship (CFS) program. The CFS is designed to promote volunteer waterway stewardship at the local level by awarding 10 to 20 grants ranging from $100 to ...read more

L.L. Bean shows interest in Eddie Bauer assets

Financial analysts speculated that when the Spiegel Group filed for Chapter 11 bankruptcy, it would sell off its profitable Eddie Bauer division for much-needed cash. Now Portland, Maine-based, competitor L.L. Bean has knocked on the bankruptcy court's door asking to be kept ...read more

L.L. Bean takes aim at active winter apparel

When consumers think of L.L. Bean, they don't typically picture a soft shell. At least that's what the company's survey of 10,000 customers indicated. "We asked people for the No. 1 identifier when the name L.L. Bean was put before them," company spokesman Rich Donaldson told ...read more

L.L. Bean to eliminate 300 more jobs by April

L.L. Bean continues to trim its workforce in an effort to contain costs and remain competitive, it was announced on Feb. 4. The company plans to eliminate 300 jobs over the next two months, cutting its workforce by nearly 7 percent. This news comes almost one year to the day that ...read more

Outdoor: Did you hear?…

For the week of Oct. 12-18 >> Jim Clark, WaterMark's CEO, confirmed with SNEWS® on Oct. 18 that the company would be relocating some of its business functions to a new facility in Portland, Ore., in early 2005. He also confirmed that despite rumors to the contrary, WaterMark ...read more

Did you hear?... L.L. Bean makes the annual "Dave Barry's Gift Guide"

Our congratulations -- uh, we think -- to L.L. Bean for making the annual "Dave Barry's Gift Guide," the one where Barry himself stresses, "All the items in the Gift Guide are real. We do not make them up. Somebody actually decided to manufacture and market these items." L.L. ...read more

Outdoor: Did you hear?...

>> When the SNEWS® team received an invite to head to Utah for a Backbone Media-organized ski outing in Park City, Utah -- come on...it was tough work testing all that apparel and gear from Black Diamond, Obermeyer, Thor-lo, Horny Toad and Polartec -- we naturally accepted after ...read more