A pithy quote from Sir Edmund Hillary -- "It's all bullshit on Everest these days" -- sets the tone for the latest climber's report to the CEO crowd by Finn-Olaf Jones in the winter edition of Forbes FYI. Jones weaves an interesting tale of greed, malfeasance and general weirdness on Everest with the Internet playing a key role in the unraveling of the best-laid plans. His story isn't "Into Thin Air" by any means, more "What Into Thin Air Has Wrought." Jones writes, "thanks to a deluge of books and movies , Everest has become, literally, a rock star. The mountain was attracting personalities more suited to Rolling Stone than Rock and Ice: trend slaves, lost souls hoping to fulfill themselves by conquering the heights and a sprinkling of shady characters looking to cash in on high climbing fees, sponsorship money and deep-pocketed travelers." SNEWS® View: Jones' cautionary tale should be read by all outdoor industry starry-eyed marketing types still enthralled with Everest. Sir Edmund is correct in his observation that all is indeed, "bullshit on Everest these days."
Did you hear?... Brent Bishop joined Peter Hillary on the summit of Mt. Everest in an historic first
American mountaineer Brent Bishop joined Peter Hillary, son of Sir Edmund Hillary, on the summit of Mt. Everest in an historic first on May 25, as they followed in their legendary fathers' footsteps to successfully reach the top of the world's tallest mountain. American climber ...read more