Did you hear?... ispo show seeking new, innovative fitness products for award

The international trade fair for sporting goods, ispo, in Munich, Germany, is seeking new brands with innovative and fresh fitness and health products for a newly established program to launch at the winter show in February 2007.
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The international trade fair for sporting goods, ispo, in Munich, Germany, is seeking new brands with innovative and fresh fitness and health products for a newly established program to launch at the winter show in February 2007.

Called "WarmUp," the program is modeled after a so-called Greenhouse Project in the outdoor segment that helps new and unknown companies -- those not in business longer than about two or three years -- with innovative products that have not sold in Europe. Those selected get a chance to exhibit their products in an area set up specifically for the WarmUp program with small pre-done booths and support from ispo to be noticed by retailers and media.

"WarmUp is a helpful and innovative platform to recruit new brands to the business. The success is guaranteed," said Jose Moreno-Tapia, ispo community manager for fitness, about the new initiative.

The deadline has been extended from its initial early November date to allow for more applicants, Moreno-Tapia told SNEWS®.

For more information, contact Kathrin Aichner at aichner@ispo.com, or +49 (0)89-949-30156. To find a copy of the application, click here.

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