The 19th annual ispo BrandNew product winners include an array of interesting companies from around the world, including eco clothing, fitness design innovation, bike technology, ski clothing for disabled, running shoes and more.
Always a fascinating look into small, entrepreneurial, new companies, the BrandNew awards require companies to be new on the market -- less than four years. If selected as a winner or finalist, companies receive space at the show to exhibit their wares. Winners also receive free and discounted marketing services, and global press releases spread the name of their company and products. Many distributors and others cruise the BrandNew area at the ispo show to find eye-opening products and designs, including SNEWS.
The overall winner was a running shoe with a new cushioning system by a new company called ON Sports from Switzerland. The system was developed in cooperation with Swiss triathlete Oliver Berhard (photo to right). www.on-running.com
Other winners were:
>> Uty (France) has developed a line of winter sports apparel to accommodate the varying needs of athletes with different disabilities, while still maintaining high function (photo to left). www.utyltd.com
>> Boo Bicycles (USA), by cyclist Nick Frey, are made of bamboo. The product, designed for urban transport, was a part of his senior project at Princeton University. www.boobicycles.com
>> Hock Design (Germany) has a new line of fitness equipment and accessories, including pushup bars and dumbbells, that are sleek and clean and made of polished walnut and stainless steel (photo below right). www.hockdesign.de
>> Moticon (Germany) unveiled a device to help ski instructors of groups monitor all their students’ techniques at the same time with mobile technology. www.moticon.de
>> Monkee (Germany) developed fashion clothing that is still functional for climbing (photo to left). www.monkeeclothing.com
>> ZKHT (Germany) is all about fashion apparel for board sports. www.zkht.de
>> ID Bike by Elmoto combines the function of a low-power motorbike with a human-powered bicycle.
Other finalists for the awards will be announced Dec. 21.
More information and photos are available by clicking here. www.ispo-brandnew.com Information on applications and deadlines for the next round of awards are also available by clicking here.