Finally, a trade show that's choosing to shorten its duration in an effort to increase efficiency, trim expenses, and maximize time spent doing business. Interbike, produced by VNU Expositions, made the unusual, though welcome announcement that this year's trade show will be a three-day event, instead of the traditional four. Interbike will be in Las Vegas from Oct. 5-8, with doors open between 9 a.m. and 6 a.m. Show management has also shown remarkable wisdom by adding special "invite only" Exhibitor/VIP hours from 7 a.m. to 9 a.m. to "accommodate those with heavy appointment schedules," says Lance Camisasca, Interbike show director.
Did you hear?... Nielsen management changes to affect HFB, Interbike shows
Realizing his desire, as he put it, "to step outside the bubble," Lance Camisasca, show director since 2001 for the Health & Fitness Business and Interbike shows, will leave show owner Nielsen Business Media as of Dec. 31, 2007, marking the end of a decade with the company. He ...read more