Did you hear?... GU Sports signs deal with RLX Polo team to be the team's official gel and drink

GU Sports has signed a deal with the RLX Polo team to be the team's official gel and drink. RLX becomes the first pro team to ride with both GU and GU2O.
Author:
Publish date:

GU Sports has signed a deal with the RLX Polo team to be the team's official gel and drink. RLX becomes the first pro team to ride with both GU and GU2O. GU tells us that RLX riders will be sporting a new, limited-edition water bottle this season with the GU, GU2O and RLX logos and that the bottles would start showing up in the riders' cages this month. SNEWS® View: So, how close does the GU marketing team think the TV camera gets? Is anyone watching a bike race on TV, or in person, really going to read a bottle in a bike cage and go, "Oh Wow…that team uses GU" and then suddenly get the urge to go out and buy some? Perhaps they know something we don't. On the other hand, if they can make sure the team holds the bottle at chest level and then drinks from it in after-race interviews, they may have something there.

Related

Fitness: Did you hear?...

>> Pending regulatory approval, Nike, Inc. (NYSE: NKE) will acquire Converse, Inc., the nearly 100-year-old footwear company, for $305 million plus the assumption of Converse's working capital liabilities. According to Tom Clarke, Nike's president of new business ventures, ...read more

Outdoor: Did you hear?...

For the week of Sept. 28 to Oct. 4>> Bill Bancroft, a well-loved sales rep for Mountain Hardwear working with Barry Schrimsher and the Sherpa Group, as well as for K2 working with Terry Skjersaa, was found dead of an apparent suicide at the age of 50 on Sept. 24. Prior to ...read more

Outdoor: Did you hear?...

>> Despite rumors to the contrary, Outdoor Retailer show management confirmed with SNEWS that Winter Market remains a four-day show. Outdoor Retailer Trade Show Director Peter Devin told SNEWS that, "while there is strong interest in exploring a three-day show, there is by no ...read more