Tim Larson, former Bodyguard rep, passed away unexpectedly in December, SNEWS® has been told by a former Bodyguard colleague Mike Cochrane, now president of Redzone Fitness.

Larson, who left Bodyguard and the fitness industry about 18 months ago, lived in the Minneapolis area, said Cochrane, who wanted to make sure the industry knew a friend and colleague had passed away. Larson had worked both in retail and run health clubs.

“We eventually hired Tim for my old company Bodyguard as the western representative and he did a bang-up job selling and representing his clients in the territory,” Cochrane said. “When I used to fly the reps up for a sales meeting in the spring (ski week), Tim would always bow out and claim that his knees couldn't handle it, so we hired snow mobiles and terrorized the sleepy ski village where I live.

“He will be missed, as he was a straight up person with a matter-of-fact style. Tim could not be ignored when he walked into a room. His style with his clients was one that gained much respect,” he added. “Tim, you did make a difference in the fitness industry and you will not be forgotten.”

No other details were available.