Did you hear?... Forbes writer Monte Burke profiles Patagonia Founder Yvon Chouinard

In that same issue of Forbes, writer Monte Burke profiles Patagonia Founder Yvon Chouinard in a story titled, "The World According to Yvon."

In that same issue of Forbes, writer Monte Burke profiles Patagonia Founder Yvon Chouinard in a story titled, "The World According to Yvon." Much of the story line is familiar stuff to outdoor industry participants but must make an interesting read for Forbes' traditional captain of industry types. One notable quote: "As other outdoor clothing companies, such as Columbia Sportswear, have gone public, Chouinard has resisted the temptation. 'I've been trying to keep the company at its natural size, at around 10 percent growth a year, to supply the natural demand,' he says, 'as a climber, I'm pretty aware of what I am capable of. The same goes for the company.'"


Did you hear?... Patagonia founder profiled in Fortune magazine

Fortune magazine recently profiled one of the outdoor industry's most well-known companies, Patagonia and its founder Yvon Chouinard in the article "Patagonia: Blueprint for green business." It chronicles Chouinard's evolution from a dirtbag climber and self-taught blacksmith ...read more


EXCERPT: 'The Responsible Company,' by Yvon Chouinard and Vincent Stanley

The following is an excerpt from Patagonia founder Yvon Chouinard and coauthor Vincent Stanley's new management book "The Responsible Company." From Chapter 5, "The elements of business responsibility," SNEWS brings you a portion titled, "Where to start?" The answer depends on ...read more

Yvon Chouinard

Yvon Chouinard stars in Patagonia's first TV ad

In a first for the brand, Patagonia will air a commercial throughout the state of Montana this week, aimed at Interior Sec. Ryan Zinke.  Zinke has just a few days left before he must give President Donald Trump official recommendations on the monuments currently under review. ...read more

Did you hear?... Crooke finds Revolution after Patagonia

Michael Crooke, who resigned recently as CEO of Patagonia, has been hired by AOL founder Steve Case to be the CEO of Revolution Living (www.revolution.com), a subsidiary of Revolution LLC, founded by Case in April 2005. Crooke, 48, was the CEO of Pearl Izumi prior to becoming ...read more

Did you hear?... Organizational shift in management at Patagonia

There has been an organizational shift in management at Patagonia. Eve Jursch, former vice president of supply chain for the company is cutting back her hours at Patagonia to be able to spend more time on her organic farm in Northern California. She'll continue to work with Mike ...read more

Bears Ears

Patagonia's Yvon Chouinard, Rose Marcario send letter to Ryan Zinke

President Donald Trump’s demand for Interior Secretary Ryan Zinke to review some national monuments within 120 days is “absurd,” Patagonia Founder Yvon Chouinard and CEO Rose Marcario wrote Thursday in a letter to Zinke. “As you know, the process to establish a National ...read more

Outdoor: Did you hear?…BIC adds distribution of surf, plus Quicksilver, Patagonia, National Orienteering Day, Lowa, and more

For the week of Aug. 30-Sept. 6 >> BIC Sport North America plans to distribute the BIC Surf product line in North America, including the United States, Canada and the Caribbean, starting Sept. 1. The company said this is another step in the transition of the distribution of BIC ...read more

Did you hear?... Congratulations to member of Patagonia's Alpine Team, Jeannie Wall

Belated congratulations go out to a member of Patagonia's Alpine Team, Jeannie Wall. Wall was the women's winner at this year's American Birkebeiner on Feb 23. Her winning time was 2:24:14 for the 46.7km race (shortened from the normal 55km because of lack of snow). Second place ...read more


'The Responsible Company' co-author and Patagonia veteran Vincent Stanley chats with SNEWS

On the release of his new book's release, SNEWS chats with Patagonia veteran and 'The Responsible Company' co-author (with Yvon Chouinard) Vincent Stanley: When a company is booming, in an industry that’s growing, it can be easier to make decisions that transcend the bottom ...read more