Did you hear?... eVent Fabrics and Nikwax establish partnership agreement

eVent Fabrics and Nikwax have established a partnership agreement that will allow both companies to talk up the other's benefits and worth in marketing materials and web sites.

eVent Fabrics and Nikwax have established a partnership agreement that will allow both companies to talk up the other's benefits and worth in marketing materials and web sites. In addition, consumers purchasing a technical garment made with eVENT Fabric Technology will also come away from the sale with information on Nikwax Tech Wash and TX-Direct. According to a Nikwax company release, the endorsement is the culmination of thorough testing in which Nikwax Tech Wash and TX-Direct were used to clean and treat the eVENT waterproof/breathable laminate. SNEWS® View: We like Nikwax products a lot and believe this is a natural move and a partnership that will serve eVent very well as it continues to establish market position. We've long used Tech Wash for cleaning our outdoor garments when very dirty and it works extremely well. Keep in mind, though, that since this is a fabric company competing with Gore, we very much doubt if it tested ReVivex, and eVent certainly wasn't going to endorse that product under any circumstances.


Outdoor: Did you hear?...

>> REI will open a store in Folsom, Calif., in November 2003. It will be REI’s third store in the Sacramento area and the 11th in Northern California. A new store in San Francisco’s South of Market neighborhood will precede it in October. The 22,500-square-foot store will be in ...read more

Outdoor: Did you hear?...

>> According to the U.S. Census Bureau of the Department of Commerce, online sales for the first quarter of 2004 reached $15.5 billion, a 28.1 percent increase over 2003 first-quarter sales, which were reported at $12.1 billion. Naturally, all is not glowing news, as the report ...read more

Outdoor: Did you hear?...

>> With 20 years of financial, textile and apparel experience, Michael Spillane has been named the president and CEO of Malden Mills. Previously, he was the president of children's apparel and men's underwear and loungewear at Tommy Hilfiger U.S.A. Spillane's immediate priorities ...read more

Did you hear?... Mountain Hardwear and RMI enter into a three-year partnership agreement

Mountain Hardwear and Rainier Mountaineering Inc (RMI) have entered into a three-year partnership agreement that calls for Mountain Hardwear to become the official supplier of guide uniforms to RMI. In return, RMI will offer Mountain Hardwear product in its rental program and ...read more

Outdoor: Did You Hear?…

>> Tender Corporation has received an award for its "Excellence in Exporting" by the United States Department of Commerce, Commercial Service Division (USDOC). Tender Corporation manufactures and sells insect repellent and skin care products under the brand names After Bite, ...read more

Outdoor: Did you hear?...

>> Auf Wiedersehen Vaude -- for now. Ever since Vaude and Windsong terminated their all-too-brief distribution relationship in a less than smooth manner, Vaude has been working on trying to re-establish a distribution foothold in the United States, which didn't get finalized. ...read more

Outdoor: Did you hear?…

For the week of Nov. 2-8 >> Mammut and Climb High (the U.S. distributor for Mammut) have issued a recall for approximately 500 Barryvox avalanche transceivers shipped to U.S. retailers since August 2004. According to Mammut, "tension cracks may appear in the red plastic casing of ...read more

Outdoor: Did you hear?...

>> New data from the National Sporting Goods Association (NSGA) reported that hiking boot sales declined 8 percent between October 2003 and March 2004. Retail sales of athletic footwear rose 0.2 percent during the six-month period. Sales for the six-month reporting period were ...read more

Did you hear?... Atlas Snowshoe Company forms partnerships to establish outreach program

Atlas Snowshoe Company has announced strategic partnerships with Mountain Hardwear, Montrail, Clif Bar, Petzl America, National Geographic Maps, Subaru, and the Women's Sports Foundation to establish an outreach program designed to get more women participating in outdoor sports ...read more