Did you hear?... Eugene Buchanan first up for the Executive Dunk Tank fundraiser

Eugene Buchanan, publisher of Paddler magazine, was first up for the Executive Dunk Tank fundraiser during Outdoor Retailer Summer Market.

Eugene Buchanan, publisher of Paddler magazine, was first up for the Executive Dunk Tank fundraiser during Outdoor Retailer Summer Market. Poised on the edge of the Paddle Tank, hands and feet bound with duct tape and wearing an SOS PFD -- a special PFD designed to automatically trigger following submersion and then bring the wearer to the surface and float that person face up -- Buchanan was told to dive in. So he did, executing a lovely swan entry that garnered a few 9.5s from observers. Trouble is, the pool ain't that deep. As Buchanan's nose impacted with a metal grate in the bottom of the pool, the SOS did its thing and triggered, sending Buchanan rocketing to the surface with blood streaming down his face. Not missing a beat, the announcer mentioned that Yakima/Watermark (owners of the SOS brand) would be upping their ad buy this year. Following Buchanan's entry, other industry execs opted for a more subtle water entry, taking pool plunges with less verve and vigor. SNEWS® View: We suspect that other publishers are now pondering how they can turn a virtual PR debacle into an advertising revenue coup for their team next year. By the way, this is the true story. The rumors that Buchanan struggled for a few minutes on the bottom of the pool when the device didn't trigger were untrue -- a great example of how rumors proliferate and get out of hand.


Did you hear?... WaterMark Industry Leader Dunk Tank.

Here is one marketing/PR gimmick whose splash is worth watching -- the WaterMark Industry Leader Dunk Tank. At various times during Outdoor Retailer Summer Market, WaterMark staff will be happily tossing industry executives into the paddling tank. The catch is the execs will be ...read more

Outdoor: Did you hear?...

>> Outdoor Industry Foundation, the non-profit arm of Outdoor Industry Association (OIA), has partnered with the National Park Foundation to promote an online program for consumers to purchase a National Park Pass. The $50 pass covers the 388 parks (most of which require an ...read more

Fitness: Did you hear?...

For the week of Jan. 18-24 >> At The Super Show, the finalists for the eighth-annual Sports Product of the Year competition were from a mix of categories. The top five -- decided based on votes cast the first two days of the show (Jan. 17-18) -- are: Powerbreathe (Gaiam), a ...read more

Did you hear?...Paddler magazine is NOT shutting down

In mid-October, rumors starting circulating that Paddler magazine, and its trade publication Paddle Dealer, were shutting down. Glen Bernard, publisher of Paddler, told SNEWS® nothing could be further from the truth. Fresh from a recent American Canoe Association meeting (ACA is ...read more

Fitness: Did you hear?...

>> Super cool way to recycle athletic shoes:The National Recycling Coalition (NRC) and Nike have announced they are re-lacing their partnership to recycle used athletic shoes, expanding the Nike Reuse-A-Shoe program to every state in the continental United States. In the second ...read more

Outdoor: Did you hear?...

>> Johnson Outdoors Inc. (Nasdaq: JOUT) has received a nonbinding proposal to acquire outstanding shares of the company for a cash price of $18 per share. The proposal from Samuel C. Johnson (majority shareholder and director of Johnson Outdoors) and Helen Johnson-Leipold ...read more

Fitness: Did you hear?...

>> Retailer Leisure Fitness racked up a few "readers' choice" type awards recently: "Best Fitness Equipment Store" by readers of Delaware Today magazine for the second consecutive year, "Best Fitness Equipment Store on the Main Line" by readers of Main Line Life (in Philadelphia) ...read more

Fitness: Did you hear?...

>> A motion filed March 23 by Savvier Inc. asking the court to dismiss the trademark-infringement lawsuit brought against it by Nautilus in January was denied July 30 by the U.S. District Court, Western District of Washington, Seattle. Nautilus had alleged in the suit that the ...read more

Outdoor: Did you hear?…

For the week of Oct. 12-18 >> Jim Clark, WaterMark's CEO, confirmed with SNEWS® on Oct. 18 that the company would be relocating some of its business functions to a new facility in Portland, Ore., in early 2005. He also confirmed that despite rumors to the contrary, WaterMark ...read more