Although the public seems to focus on January New Year's resolutions as the time when most declare they will get in shape, a recent study showed that women make that resolve at least four times a year.
A study by the folks at Kraft Foods, the makers of the new South Beach Diet products (so, yes, they may have vested interest here), reported that nearly two of three women (64 percent) said getting in shape is on their January list.
However, seven of 10 women (71 percent) reported they make up their minds to do that twice a year and more than a third (37 percent) make that vow four or more times a year.
No report on the percent that is successful. The study went on to note that the biggest challenge for most is getting started. And gee, ain't it something that the report noted that Kraft makes some foods with "great taste" that help.
Activity also key
But all that self-floggery aside, Kraft does note that physical activity plays a key role. The study found that nearly two of three women cited cardio exercise, such as walking or running, as "the most beneficial activity" while about a quarter of respondents (26 percent) mentioned core training, such as Pilates.
The online study was conducted in September 2006 by Kraft South Beach Diet. It used a random sample of 1,011 women, age 25 to 55, from across the country who are members of the CyberPlus Advisory Panel.
Now, of course, there is also comedian Ellen DeGeneres' resolution on exercise: "Everybody also resolves to start exercising, but they never do. You know why?" she wrote in an article in Parade magazine. "Because it's January. Who wants to go jogging in the freezing cold?... What I'm trying to get at is, you should save exercising for your Mid-Year resolutions. So, right now, let's resolve to Hold Off on Exercise."