Did you hear?... Dunkin' Donuts goes clubbin'

According to a release from IHRSA, which signs up all kinds of companies for tasting, sampling and giveaways at its member clubs, Dunkin' Donuts will be making the rounds as a part of consumer sampling program.
Author:
Publish date:

According to a release from IHRSA, which signs up all kinds of companies for tasting, sampling and giveaways at its member clubs, Dunkin' Donuts will be making the rounds as a part of consumer sampling program. No, there won't be donuts to be had (although you know there'll be coupons and other incentives to your local donut purveyor). Instead, to be had will be a new fat-free beverage called Latte Lite that "allows health conscious consumers to enjoy a great tasting latte without feeling weighed down." The promotion will be at some 200 clubs in the Northeast where the Dunkin' chain is on about every corner. Is buying a Latte Lite with a few glazed and filled donuts the same as getting a no-calorie soda with a huge dessert? Maybe the promo table at the events should include the nutritional information for ALL the store's products (click here to get that) to make sure club members with good intentions don't round out their Latte Lite with a heapin' helpin' of fat, trans fat, saturated fat and sugar.

Related

Fitness: Did you hear?…

For the week of April 5-11 >> IHRSA released final show numbers from its 24th annual trade show, saying more than 7,600 attendees from 61 countries attended. For a detailed report on the trade show, check out our SNEWS® story on March 31, 2005, "IHRSA show '05: Jammed and jamming ...read more

Fitness: Did you hear?...

For the week of Sept. 28 to Oct. 4 >> More than 150 Life Fitness employees in Schiller Park and Franklin Park, Ill., raised more than $40,000 to help prevent, treat and defeat heart disease, stroke and other cardiovascular diseases by participating in the American Heart ...read more

Fitness: Did you hear?...

>> The SNEWS® team is issuing a Red Alert to all of our subscribers regarding a bogus email scam that attempts to lure you into downloading a harmful virus. A sample email that you might receive looks like it has come from us and appears as follows: "From: support@snewsnet.com ...read more

Fitness: Did You Hear?...

>> The Sports Club Co. is getting serious about going private again, SNEWS is told, just as it released its fourth quarter results for the quarter ended Dec. 31, 2002, showing EBITDA up a rousing 469.5 percent. Apparently, a committee has been organized to consider the move. ...read more

Fitness: Did you hear?...

>> Retailer Leisure Fitness racked up a few "readers' choice" type awards recently: "Best Fitness Equipment Store" by readers of Delaware Today magazine for the second consecutive year, "Best Fitness Equipment Store on the Main Line" by readers of Main Line Life (in Philadelphia) ...read more

Outdoor: Did you hear?...

>> Jeff Bowman, of Cascade Designs, informed SNEWS that in-house PR maven Kitty Graham's position has been eliminated, meaning Graham, a 10-year veteran at Cascade is on the market. Graham, a winner of the SNEWS Editor's Voice PR Award in 2001 and runner up in 2002, was, ...read more

Fitness: Did you hear?…

For the week of Jan. 4-10 >> John Basedow, fitness celebrity and TV personality, has been missing in Phuket, Thailand, since Dec. 26 when a tsunami devastated the area. Best know for his fitness video commercials, Basedow has been a part of the fitness community and has appeared ...read more

Fitness: Did you hear?...

>> Folks are just filtering back into their offices April 28 from Club Industry East, which moved back to New York this year. Seems traffic was back up a bit over last year's rather sleepy show in Washington, D.C. We heard that the overall feel was "positive." For one, Life ...read more

Fitness: Did you hear?...

For the week of May 17-23 >> If you see Flex Fitness (now the Star Trac Strength division) Vice President Larry Brown, ask him about his new car. The Hawaiian at heart is now jaunting around Southern California in a bright and shiny, lemon-colored Scion (by Toyota) that some have ...read more